In the blogging world, being a “competitor” isn’t always a bad thing.
Two bloggers can be working in the exact same niche, promoting the exact same product, and never step on each other’s toes because they’re each addressing different markets.
So when I tell you that today’s task is to give exposure to a competitor, don’t throw up your hands and panic.
There’s a method to my madness.
Why You Should Give Free Exposure To One Of Your Competitors
Linking Up Increases Your Credibility
Linking out to cite your sources always helps your credibility. It eliminates the possibility of your reader saying, “Oh, yeah? Who says?”
But linking up to someone with greater influence and greater authority, makes you look even better. When you link down you’re just citing a source, but when you link up you’re citing an expert.
Outbound links improve SEO
As long as you’re linking out to reputable sites with high-quality content you’re only helping your SEO. The main goal of the search engines is to make it easier for searchers to find the content they’re looking for, and that’s what every link does – it provides a path to more relevant content. While outbound links don’t carry the value of incoming links, they do help improve your SEO and page rank.
Outbound links provide value for readers
The main reason to link out to other blogs is just to provide more value for your readers. I explain previously how to link out without fearing that your readers will leave your blog.
Linking Up To A Competitor Builds Your Network
Some day in the future that blogger you linked to is going to notice your link and you’re going to make a connection. He might not contact you today, he might not contact you tomorrow, but eventually the two of you are going to connect. At the very least, he’ll remember your name and you’ll have his attention now if you send him a guest blog post.
But remember, not all ‘competitors‘ are against you. You’re both bloggers trying to build a business and two heads are always better than one. Give exposure to a competitor today and then be patient and bide your time. Send him an email in a week and give him the link to your post but don’t ask him for anything. Just work on introducing yourself to other bloggers and let relationships develop naturally.
Did you link up to a competitor today? Tell us about your experience in the comments below.