Sometimes lack of focus isn’t the reason a blog goes under, sometimes it’s the blogger’s obsession with one tiny, little aspect of his blog. Sometimes the blogger can’t see the forest because he’s zeroed in on one tiny, little twig. Tunnel vision is great… if you’re a mole. When you’re a blogger you need to be able to look at the whole picture – all the time.
What Are You Obsessed With?
Stats: Every new blogger goes through a period where he can’t take his eyes off his stats. He keeps the window open all day, every day, and he knows every time a new visitor comes to his blog.
Social media: You’ve probably seen more than one blogger who seems to be on Twitter all day long or he’s posting something on Facebook every five minutes. You wonder how these guys get anything done.
Money: I’ve seen plenty of bloggers fall into this trap. They start out providing tons of top-quality content and then, when they start making money, their blog becomes nothing but one big sales page. They stop telling their readers, and all they do is sell, sell, sell.
Blog design: New bloggers are more apt to become obsessed with their blog design and they’re constantly changing something. Successful bloggers might keep the same design for years because if it ain’t broke, they have other things they need to focus on.
Posting frequency: Posting frequently and regularly is fine, but if you’re obsessed with publishing five posts a day and you’re ignoring your emails, ignoring comments, not focusing on the quality of those posts, and not working on promotion, then you need to back off on posting and focus on your whole business, not just the number of posts you’re publishing every day.
How To Kick Your Obsession
Do a Self-Audit: Spend two or three days tracking what you do every minute of the day. Pay particular attention to those hours when you the most productive and when you’re the least productive. Then, take a good hard look at your results. Where are you spending the bulk of your time? What aspects of your blog are you neglecting?
Create a Schedule: There’s a reason your boss always gave you a schedule. You knew exactly how much time you had to complete every task and you knew exactly how much he expected you to accomplish in a set amount of time. Schedules work for bloggers, too.
Create a schedule that includes all the tasks you need to accomplish daily, weekly, and monthly. Include the days you’ll be blogging and the days you’ll be “off.” Schedule the time you plan to start working, the time you plan to stop for the day, and schedule time for lunch and a break. Schedule times to work on all your blogging tasks and then stick to it and you’ll soon kick your obsession and get your blog back on track.