Niche Discovery An Alternative Method to Choose a Blogging Niche

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Niche Discovery: An Alternative Method to Choose a Blogging Niche

When I first started blogging I had no idea how to choose a niche and I made some pretty bad choices.

Mostly because I chose niches based on what I thought other people would be interested in reading.

But blogging doesn’t work that way.

You don’t have to blog about a certain topic to get people to like you, people like you because you blog about a certain topic.

I know, if you’re a new blogger that probably doesn’t make sense to you. But here’s the thing… Don’t choose your niche because you think it will attract more traffic or make more money. Choose your niche because it’s something you really want to blog about and you want to share your passion with other people.

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How Your Blogging Goals Affect Niche Selection

If you’re just blogging because you want to get your thoughts out online then it doesn’t really matter if you even choose a niche, just blog about whatever you want and enjoy yourself.

But most bloggers want to connect with people who share the same interest, which means they want people to read their blogs and they want to create a sense of community. In order to make that connection you have to make it possible for those like-minded people to find your blog. In fact, given the number of blogs there are these days, you not only have to make it possible, you have to make it easy.

To make it possible for people to find your blog you need to create content, on a regular basis. To make it easy for people to find your blog your content needs to be useful and engaging so your readers will share it with their friends and so other bloggers will link to it and refer their readers to your blog.

Choosing A Niche To Make Money With Your Blog

Making money with your blog opens up other concerns, the main one being posting frequency. In order to build a successful blogging business you need to consistently post high-quality content and in general, the more frequently you post the faster your traffic will grow.

This need for fresh, high-quality content on a consistent basis means you’re going to be doing a lot of writing for a very long time. (Or creating videos, or whatever media you choose to use.) Because of this, it’s wise to choose a niche that interests you, which is why everyone tells you to blog about your passion.

What’s The Best Place To Start?

Regardless of whether you choose to make money or you just want to connect with other like-minded people, the best starting point is to choose a niche in which you feel passionate about connecting with other people. If you could talk about a topic every day, and other people would join in your conversation, what topic would that be?


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One Comment

  1. Hadass Eviatar

    I had a commenter on my blog recently tell me that the secret to my success is probably my inability to stick with any one topic for a long time. He knows that if he’s not interested in a particular post, he just has to wait a little while and I will post about something else. This certainly leads to a richly varied blog and a very diverse community which reads it, but it leads me to wonder whether I should give up on trying to make money from such an unfocused blog. What do you think?

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