Next Email 9 Things to Consider Before You Send It

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Next Email: 9 Things to Consider Before You Send It

When you’re working online email is the best way to reach out to friends, followers, and associates. Skype and chats are intrusive and they’re not a solution anyway when you’re trying to communicate with your list. Still, though, there’s a right way and a wrong way to send an email. Here are 9 things to consider before you send your next email.

1/ Tell Them Something In The Subject Line

Don’t make your readers guess and don’t try tricking them into opening by saying something like “Hey. I got your message.” Business associates don’t have time for guessing games and your list members will just think it’s spam. Tell them why you’re contacting them in the subject line so they can prioritize your message.

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2/ Get To The Point

We send emails because we don’t have time for lengthy conversations anymore. So get to the point.

3/ Use Templates When Appropriate

If you find yourself using standard responses for a lot of your emails, start creating templates to save yourself some time. Save them as draft emails or put them in a file on your drive.

4/ Make It Personal

Personalize your emails by using the recipient’s name. People are smart enough to know when they’re being sold to and they recognize the difference in their emails. They’re much more likely to open and read if you address them by name and the appreciate that you took the time and made the effort.

5/ Never Use All CAPS

Using all upper case letters makes your message difficult to read, and in some circles it’s interpreted as shouting. Use the proper upper and lower case mix so people can easily read your email.

6/ Follow The Thread

If you’re going back and forth with someone try to follow the same email thread. This keeps you entire conversation in one place so nothing gets lost.

7/ An Email Lasts A Lifetime

Before you send that email remember – Anybody could read it – forever. Check the address to make sure it’s going to the person you want it to go to, make sure nobody else is going to see it, and don’t say anything you’ll regret if it gets opened by the wrong person. You never know who has the ability to open that email on the other end.

8/ Avoid Abbreviations And Emoticons

Emoticons are annoying to some people and they’re not very professional looking. Some people don’t even see them, too, they just see the keystrokes used to create the smiley face, which just makes your email confusing and hard to read. Before you send, read it and read it again. You only get one chance to make a good first impression – even when it’s something as laid-back as email.

9/ Keep It Short And Sweet

Again, email is a time saving convenience. Keep your sentences short and sweet. This also makes your email easier to read. Some email providers format differently than others and long sentences can look jumbled and hard to read.


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  1. Andi-roo (@theworld4realz)

    I am absolutely terrible when it comes to keeping my emails short & to the point. I just flat-out talk too much, in both oral as well as in written formats. It’s not that I’m attempting to capitalize on someone else’s time, or waste their time altogether — quite the opposite! It’s that I feel my communication should spark some sort of connection. Which, I realize, isn’t always necessary, particularly in professional arenas. Fortunately I haven’t yet been lambasted for it, but it’s only a matter of time, I’m sure!

    I love your reminder to keep subject lines pertinent, & that is a rule I do try to follow. I figure, since I scribble all over the board within the confines of the message itself, being concise in the subject line is the least I can do, haha!

    And templates — great idea! I used to have a word doc for each project inside of which I saved the various appropriate responses, & it was such a time saver. Glad I’m not the only one who uses this method! :)

    I just realized I added an emoticon to the end of my last sentence. Hope that’s okay for the purposes of this comment, LOLZ!

    1. Steven

      Hey Andi-roo! Thanks for sharing your experience. Staying concise and to the point is very challenging, but you should really try it. Your readers will thank you for that.

  2. Michael

    Man, I don’t know why it took so long for someone to write this post.

    And BTW, people forget #7 all the time.

    1. Steven

      Well, here it is Michael! Thanks for your comment.

  3. Wayne Strickland

    Hi @dukeo,

    Good post on email marketing. We use Aweber in our business and agree that they are one of the best out there. Notice that practically all of your posts follow the specific number technique (e.g. “Read this 9 things you need to know about blah, blah, etc.”).


    1. Steven

      Hey Wayne, you should check more of my blog posts… You’ll see that list-type posts are not even 50% of all my blog posts :)

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