It happens to all of us.
You put your entire heart and soul into writing the best blog post ever and nobody leaves a single comment.
You know people are reading because you can see it in your analytics, so what’s up?
Why aren’t they standing in line to leave comments?
Maybe it’s because you’re doing all the work for them.
Here are seven ways to turn a blog post upside down and get more comments.
Don’t End The Argument, Start It: Controversial blog posts often generate more comments than any other type of post you can write. But typically the blogger states both sides of the story and then wraps up with his stance. Instead, just give your readers both sides of the story and tell them to argue amongst themselves in the comments.
Ask For Help: If you’re always answering questions for your readers then they think you know everything there is to know about your topic. Even if you do, make them feel wanted and needed. Ask your readers for help or advice about something relevant to all your readers.
Ask For Tips: Tell your readers you’re working up a comprehensive Tips post and ask everyone to submit their favorite tip for inclusion.
Ask For Links: Ask your readers to submit links to their favorite post about XYZ topic, no matter whose blog it’s on.
Ask For Personal Stories: Ask your readers to tell you how it turned out when they followed your How-To post or ask them to share a personal experience that’s relevant to your topic.
Offer An Opportunity For Self-Promotion: Ask your readers to link to a relevant post on their own blog. Better yet, have them write a new post about a specific topic that just happens to mention your blog. Then, have them leave the links in your comments for everybody to read and share.
Survey Your Readers: Most polls and surveys go unnoticed in the sidebar but turn it into a blog post and ask your readers to leave their answers in the comments and you’ll get a lot more response.
Turning your blog posts upside down and encouraging your readers to comment has three benefits:
First, it gives your readers a feeling of ownership, which leads to increased loyalty. They’re actually being asked to contribute something important to your blog.
Second, it makes your readers feel needed, which also leads to increased loyalty. When you ask for help you’re letting your readers see you’re just as human as they are.
And third, it makes your blog stickier. All that activity in the comments makes your blog look more attractive and interesting to new readers who’ve just landed on your blog.
So go ahead. Turn a post upside down and see if you get more comments. Then stop back here and tell us about your results.