It’s time for a quick recap of October!
If you don’t have the time or patience to read the full article, here’s the skinny for you: finally seeing some encouraging growth numbers. I am now only $400 short of my monthly break even point.
But first: I have finally hit the 100,000 monthly sessions for all my projects combined, and I even blew past it and reached almost 116,000 session in October. Next stop: 200,000 sessions!
To go along with that traffic growth, my revenue also increase by over $400. The biggest part of that increase came from my project 5, where revenue grew by almost $310 (compared to a $241 increase during previous month). Based on my current investment in content, as long as revenue grows by over $250 every month, I’ll be satisfied… so I am satisfied for October.
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With that being said, holiday season is right around the corner and I am hoping to see some even better number for the next 2 months. The biggest variable is going to be the impact of the current pandemic on Black Friday and whether people spend Christmas with or without their families.
Even though I keep questionning myself and second guessing my strategy as the end of 2020 approaches, I am sticking to the choices I made months ago. I still have several writers working on new articles for me, and publishing new content on at least one of my projects every single day. This is going to be a make or break moment.
Let’s take a look at the growth of my various projects:
What about the money?
Here is a summary of the money flow for my various projects.
To make this report easier to understand, I’m using a simple color code: green numbers are positive, red numbers are negative.
Please keep in mind that these figures may not be 100% accurate due to various factors such as refund requests and network adjustments. The terms for each payment may also vary. As a result, these numbers may differ from the actual payments issued and received.
| Income | $2,014.18 | ▲ $416.22 |
| Ads | $1,043.46 | ▲ $280.07 |
| Affiliate | $895.72 | ▲ $106.15 |
| Sponsored Posts | $75.00 | ▲ $50.00 |
| Expenses | -$2,448.54 | ▲ $19.54 |
| Content | -$2,285.54 | ▲ $19.54 |
| Ezoic | -$144.00 | -/- |
| Aweber | -$19.00 | -/- |
| Earnings | -$434.36 | ▲ $396.68 |
As you can see, and as I was saying before, my revenue increased by over $400 compared to previous month, while my expenses remained stable. The tiny bump in expenses is due to a change of payment method for one of my writers.
What’s happening next?
The inner struggle is real. The more my deadline (end of 2020) is approaching, the more I am tempted to second guess my strategy and change course. At this point, I know that any change I make will be based on emotions rather than a well thought-out strategy, so it’s better for me to stick to my guns and follow the plan I put together at the beginning of 2020.
I am keeping my publishing schedule unchanged and my writers are still producting content at the predetermined pace. When analyzing my current numbers, I seem to be on pace to hit my actual goal by the end of 2020 but it’s going to be a really close call.
Stay tuned for the next update!
