Monthly Income Report October 2019: -$824.33

Dukeo » Income Reports » monthly income report october 2019
Income Reports4 min read
Monthly Income Report October 2019: -$824.33

It’s time for a quick recap of October!

This past month was really exciting at first when I was looking at my traffic numbers, then I realized that something was off when I looked at my revenue numbers.

Sometimes things don’t follow the pattern you think you indentified, and this is exactly what happened to me in October.

With that being said, the holiday season is right around the corner, and I’m getting really pumped about it.

Let’s get started with this monthly income report, shall we?

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Let’s take a look at how WS4 did for the past month.

I’ll start with the best news: WS4 passed 10,000 visitors in a month for the very first time! This is quite the achievement, and I can’t believe the amount of work it took to get there… A lot!

The second great news is that this site revenue hit a new record: over $1,100 in a single month.

Nov 182,86545.41%1,30116.14%210$737.69$257.48$0.57$3.51
Dec 182,97741.85%1,24621.11%263$619.94$208.24$0.50$2.36
Jan 191,92336.56%7039.82%69$377.72$196.42$0.54$5.47
Feb 191,53237.66%57711.27%65$210.90$137.66$0.37$3.24
Mar 192,25233.30%75011.07%83$419.31$186.19$0.56$5.05
Apr 192,31930.36%70410.65%75$256.16$110.46$0.36$3.42
May 193,35731.99%1,07416.29%175$588.67$175.36$0.55$3.36
Jun 193,44634.53%1,19012.94%154$377.32$109.50$0.32$2.45
Jul 193,48735.82%1,24914.33%179$436.16$125.08$0.35$2.44
Aug 195,95836.84%2,19513.76%302$953.76$160.08$0.43$3.16
Sep 197,45437.12%2,76714.71%407$1,069.19$143.44$0.39$2.63
Oct 1912,02735.52%4,27212.24%523$1,110.90$92.37$0.26$2.12

Now for the weird news: even though traffic increased significantly, the revenue increased just a little bit. The RPM (revenue per 1000 visitors) on this site plumetted to just $92.37 in October. This is the worst since this website started making money.

I am a bit puzzled by these numbers sicne the traffic is still coming from the same sources and I triple-checked everything on my end to make sure I didn’t break anything. I couldn’t find any issue.

My last remaining assumption is that Google started testing my website for less targeted queries, and it brought in some visitors who were not really interested to buy the products I advertise on this website.

In October, this website had 1,901,275 impressions on Google. These impressions resulted in 8,340 clicks, which means an average click-through rate of 0.44%. The average position in Google results pages was 32.

The following chart shows the cumulated revenue and expenses to date for each month. Additionally, it shows the current website value as well as the return on investment before and after selling the website (if I decide to sell it).

From the start of this project until the end of last month, this website generated $7,903.30 in revenue. I spent $26,216.10 since this website’s inception, which means a net loss of $18,312.80. In other words, that’s a 70% loss so far.

However, by using a conservative 25x multiplier on the average revenue of the past 3 months, we can calculate this website value: $26,115.42. By selling this website, I would make a small profit of $7,802.62. That would be a 30% profit on my investment.

Of course, I’m still years away from a potential sale for this website, but I’m keeping track of these numbers to know the trend, as well as the evolution month after month.


WS5 is a small site experiment I’ve been running on the side. I published some articles back in March and haven’t touched it since.

The main challenge with this website is that it’s not a family-friendly niche so I can’t run any display ads. To see if the site has potential, I’ve added some links to relevant affiliate products on the pages with the most traffic last month.

For the second month in a row this website generated an affiliate sale. I realize that one commissions isn’t much but for such a young site with zero link building, I’ll take it as a victory.

We’ll see how it will go next month.


On a different subject, here is a list of the 10 most popular articles from this blog during last month:

  1. how to make money online generating leads for local real estate agents
  2. entrepreneurship is living a few years…
  3. how to make money by generating online leads for companies
  4. how to make money online creating an home inbound call center
  5. Travel Payouts review
  6. blogging communication
  7. how to make money with an online local business directory
  8. Shopify partner program
  9. how to make money online building your own custom search engine
  10. how to make money online with arbitrage

What about the money?

Here is a breakdown of the money flow for my various projects.

To make this report easier to understand, I’m using a simple color code: green numbers are positive, red numbers are negative.

Please keep in mind that these figures may not be 100% accurate due to various factors such as refund requests and network adjustments. The terms for each payment may also vary. As a result, these numbers may differ from the actual payments issued and received.

Dukeo$362.19▲ $270.28
Sponsored Posts$355.00▲ $280.00
Adsense$7.19▼ $9.72
Niche Sites$287.02▼ $27.74
Amazon$224.71▼ $31.76
Affiliate$33.66▼ $0.24
Adsense$28.65▲ $4.26
Ecommerce-$11.43▲ $25.57
Customer Service-$9.00-/-
Misc-$173.01▲ $0.32
LiquidWeb-$124.01▲ $0.32
WS4-$1,289.10▲ $41.71
Amazon$1,110.90▲ $41.71
Income$1,785.68▲ $309.82
Expenses-$2,610.01▲ $0.32
Earnings-$824.33▲ $310.14

Another income report, another red month… As time goes by, I try to make a consistent effort to see the silver lining in every situation.

In this particular instance, the silver lining is that there’s only 2 months left until the end of the year, when I’ll be downsizing my spending.

The other positive thing is that, while I lost money last month, I didn’t lose as much as I did in February and March, and that’s another victory.

What’s happening next?

November will be the beginning of the last stretch for 2019. With Black Friday at the end of the month, I’ll get a fairly accurate idea of the numbers I can expect for December as well.

Stay tuned for the next update!

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