Monthly Income Report November 2018: -$350.08

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Dukeo » Income Reports » monthly income report november 2018
Income Reports6 min read
Monthly Income Report November 2018: -$350.08
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It’s time for a quick recap of November!

This past month can be sumarized in just a few words: more of the same.

I haven’t done much planning and instead I’ve been focusing on execution, day in and day out.

There is a very common mistake that I’ve seen bloggers and entrepreneurs do year after year: they keep planning and trying to anticipate every possible scenario, and they keep changing the plan because they hear about a new strategy or tool that’s doing wonders for someone else.

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As a result, they never get down to business and forget that execution is even more important than the planning phase.

There’s this famous quote that goes something like: “every man has a plan until they get punched in the face”.

This also applies to entrepreneurship.

You can do all the planning you want for months or even years, but when you start executing on your plan, your project gets punched in the face by the reality of the marketplace, people’s needs and wants, and you will have to reassess based on data you gather.

In other words, there is no point planning for months before you even get started because you can’t possibly anticipate how everything will go.

At some point you need to put your head down and focus on executing your plan as fast as possible. Then take a step back, evaluate the situation, adjust your plan, rinse and repeat.

Let’s take a look at how this translates for all my projects.

WS1 Website (Launched 2013)

A few months ago, I worked on improving the click-through rate on this website. The goal is to get more people to click on affiliate links and then let the merchant convert them into buyers.

This has been working nicely, as for the fourth month in a row I see the click-through rate increase to reach 18.86% in November.

MonthVisitorsClicksProductsRevenueRPMRPCRPP
Jan 183,0089.47%2855.61%16$67.02$22.28$0.24$4.19
Feb 182,6917.95%2143.74%8$33.19$12.33$0.16$4.15
Mar 183,8429.11%3504.86%17$80.75$21.02$0.23$4.75
Apr 185,3509.89%5295.48%29$95.67$17.88$0.18$3.30
May 188,9079.00%8025.74%46$174.15$19.55$0.22$3.79
Jun 187,0809.04%64010.31%66$267.68$37.81$0.42$4.06
Jul 185,3988.63%4669.66%45$178.08$32.99$0.38$3.96
Aug 185,51010.25%5657.43%42$175.03$31.77$0.31$4.17
Sep 185,63914.84%8374.42%37$196.57$34.86$0.23$5.31
Oct 184,99717.79%8895.17%46$139.36$27.89$0.16$3.03
Nov 185,10218.86%9626.13%59$348.59$68.32$0.36$5.91

November being the start of the holiday shopping season (thanks to Black Friday and Cyber Monday), this has been accompanied by an increate in RPM (revenue per thousand visitors) to $68.32 in November.

This is not as good as WS4, but it’s still the best results I’ve seen all year for this website.

WS2 Website (Launched 2015)

It’s been another month without doing any work on this particular website. I’ve done some big changes several months ago and I’m still waiting to see how Google reacts to this.

Traffic didn’t increase in November, but as big advertisers ramp up their advertising budget for the holiday season, I have seen an uptick in RPM. As a result, revenue remained consistant.

WS3 Website (Launched 2015)

This website is still a complete puzzle to me. After doing amazying numbers in 2016, it got hit with a number of algorithmic penalties over the years and traffic completely crashed.

I have completely revamped the site a few months ago and I’m waiting for the next big Google update to see if it gets back into good graces with Google. So far, nothing.

MonthVisitorsClicksProductsRevenueRPMRPCRPP
Jan 184,25216.70%71013.24%94$209.21$49.20$0.29$2.23
Feb 182,80017.25%48310.97%53$127.43$45.51$0.26$2.40
Mar 182,67515.74%42111.64%49$105.90$39.59$0.25$2.16
Apr 182,87412.53%36016.67%60$77.15$26.84$0.21$1.29
May 182,81111.63%32714.68%48$38.79$13.80$0.12$0.81
Jun 183,1988.19%26213.36%35$84.52$26.43$0.32$2.41
Jul 183,7024.38%16213.58%22$23.58$6.37$0.15$1.07
Aug 183,55822.71%80813.00%105$149.59$42.04$0.19$1.42
Sep 181,25022.72%28419.01%54$140.81$112.65$0.50$2.61
Oct 1853618.84%10110.89%11$26.69$49.79$0.26$2.43
Nov 1883118.89%15714.01%22$25.07$30.17$0.16$1.14

Traffic went back up a little bit, but nothing that would get me particularly excited. Hopefully, Google rolls out a big December update (as they did on 2016 and 2017), and I finally get to know if Google is willing to send me some traffic again.

WS4 Website (Launched 2018)

This website is still my primary focus. I keep consistantly producing content month after month to show Google that this is going to be a stable website.

I had high hopes for the end-of-year shopping season, and I have even been targeting a number of pages specifically for the shopping spree starting with Black Friday.

This strategy paid off nicely as I was able to increase revenue by almost 2.5 times. This is still not life-changing money, but the trend is going in the right direction.

MonthVisitorsClicksProductsRevenueRPMRPCRPP
Jan 180 0 00
Feb 18633.33%20.00%00$0.00$0.00
Mar 184714.89%70.00%00$0.00$0.00
Apr 188727.59%248.33%2$19.66$225.98$0.82$9.83
May 1814918.79%283.57%1$0.08$0.54$0.00$0.08
Jun 1826722.10%5916.95%10$41.59$155.77$0.70$4.16
Jul 1831132.15%10010.00%10$139.20$447.59$1.39$13.92
Aug 1848137.42%18012.78%23$123.79$257.36$0.69$5.38
Sep 1865838.91%25614.45%37$107.55$163.45$0.42$2.91
Oct 181,20538.92%46913.22%62$313.71$260.34$0.67$5.06
Nov 182,86545.41%1,30116.14%210$737.69$257.48$0.57$3.51

2865 people visited this website last month (almost 2.5x previous month). These visitors were converted into $737.69 in revenue (almost 2.5x previous month). This means that this website had a stunning $257.48 revenue per thousand visitors.

I’ve also decided to start sharing information directly from Google Webmaster Tools with you. This way you will see exactly how WS4 is doing in Google search results.

In November, this website had over 95.7k impressions on Google. These impressions resulted in 1.2k clicks, which means an average click-through rate of 1.25%. The average position in Google results pages was 42.3.

The following chart shows the cumulated revenue and expenses to date for each month. Additionally, it shows the current website value as well as the return on investment before and after selling the website (if I decide to sell it).

From the start of this project until the end of last month, this website generated $1,483.27 in revenue. I spent $10,748.06 since this website’s inception, which means a net loss of $9,264.79. In other words, that’s a 86% loss so far.

However, by using a conservative 25x multiplier on the average revenue of the past 3 months, we can calculate this website value: $9,657.92. By selling this website, I would make a small profit of $393.13. That would be a 4% return on my investment.

Of course I’m still years away from a potential sale for this website, but I’m keeping track of these numbers to know the trend, as well as the evolution month after month.

What about the money?

Here is a breakdown of the money flow for my various projects.

To make this report easier to understand, I’m using a simple color code: green numbers are positive, red numbers are negative.

Please keep in mind that these figures may not be 100% accurate due to various factors such as refund requests and network adjustments. The terms for each payment may also vary. As a result these numbers may differ from the actual payments issued and received.

Other Sites$392.78▲ $208.38
Amazon$372.02▲ $211.08
Adsense$20.76▼ $2.70
Freelance$158.53
Upwork$158.53
Ecommerce-$2.66▼ $503.12
Sales$718.13▼ $340.17
Other$5.81▼ $37.46
Shopify-$224.71-/-
MailChimp-$195.00
Cost of Goods-$160.91▲ $54.83
Fulfillment-$94.00-/-
Payment Fees-$33.98▲ $14.68
Customer Service-$18.00-/-
Misc-$188.42▲ $153.24
LiquidWeb-$119.42▲ $1.50
Aweber-$69.00-/-
WS4-$710.31▲ $231.98
Amazon$737.69▲ $423.98
Content-$1,448.00▼ $192.00
Income$2,012.94▲ $413.26
Expenses-$2,363.02▼ $164.25
Earnings-$350.08▲ $249.01

The big news for November is that the value of WS4 has finally reached the point where I would break even by selling the website.

Of course I’m in it to make a profit, but knowing that I can recoup all my costs by simply selling the website, should I decide to move onto something else, is removing a heavy weight from my shoulders.

Another thing worth noting is that I started doing some work as a freelance on Upwork to offset some of my costs. The whole process of getting started was not as easy as expected but I managed to get the ball rolling with a number of good clients.

What’s happening next?

WS4 is still my main focus and most likely will remain in that position for another 12 months. When it comes to Google traffic, things get real when your website hits the one year mark, so I will have a better idea of what to expect by the end of January.

I’m still convinced that the potential for this particular website is massive and this is going to be my big break.

Of course I’ll keep you posted month after month so you can keep track of the progress.

Stay tuned for the next update!

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