This is time for another edition of Dukeo’s monthly income report.
These reports allow you to take a look behind the curtain and see what is actually going on when someone is building an online business.
Transparency and honesty are some of the core values that I use as pillars for everything I build online. Unfortunately, I cannot say the same for every single blogger out there.
You see, a lot of bloggers are posting partial income reports.
In other words, they post about the money they made, but they conveniently “forget” to report the money they spend. It allows them to look like massive and overnight successes even if they are not breaking even yet.
I decided to be completely open with my readers, and to not hide any expense that I make to grow my online business.
I know that this will not make me look as glamorous and successful as some other people out there, but I don’t care. I want to show you what it TRULY takes to have an online business.
With that out of the way, let’s dive right into the report.
What happened last month?
This is it! The holiday season is finally here, so I will see how my new niche site is going to perform when people are spending a lot of time looking for products to buy.
Now that I have slowed down spending money on premium content for my niche site, I can see an interesting trend for my entire business. Read on to learn more about that.
But first things first…
Let’s talk about my viral sites.
I didn’t disclose that information until now: I have a total of 3 niche sites with different content strategies.
I will discuss each content strategy in more details in the coming months.
My 3 sites have been on autopilot for a while now and it’s pretty exciting to see the traffic grow month after month.
The custom CMS I designed for one of these sites is showing promising results with an engagement rate gradually growing every week.
Let’s take a look at the traffic:
As you can see, my 3 viral sites generated 2.3 million pageviews last month.
While this number can seem exciting to many website owners, keep in mind that the traffic is coming from many different countries, and the visitors’ value can vary a lot.
This is the reason why my viral sites generated “only” $470.40 in profit.
However, considering that I spent less than 30 minutes working on these sites for the entire month, that’s an hourly rate of $940. Not so bad after all.
My strategy for the new niche site keeps evolving as I learn what is, and what is not, working.
As I was saying earlier, I have decided to slow down the spending on premium content for my niche site and focus on growing the traffic to existing content.
Let’s take a look at the traffic stats for my niche sites project:
November was my biggest month in terms of traffic for this year, as well as my biggest month in terms of revenue.
The major part of this increase in both traffic and revenue is coming from my consolidated niche site:
Now that all my product-oriented niche sites have been consolidated in a single entity, Google is catching up and sending me more and more traffic.
The traffic particularly increased at the end of the month, thanks to Black Friday and Cyber Monday.
Month over month, that’s a 53% increase in traffic, and a 194% increase in traffic.
I’m looking forward to see how it evolves in December, especially considering that it’s the hottest month in terms of online shopping.
I have done very little work on Dukeo again this past month.
The only “real work” I did, was edit my article page template to make it easier for visitors to share my content on Pinterest.
I have never really worked on increasing my traffic coming from that site, but I am seeing a growing number of blogs making impressive amounts of money from Pinterest traffic.
Making my blog more Pinterest-friendly took me about 20 minutes, so it wasn’t really that big of a commitment. I’ll see if the traffic actually follows.
This blog is still generating very little money, but since my costs are minimal, it’s actually making some profit.
At this point, I have no plan to grow that blog bigger. I like keeping it as my personal journal to keep track of my “make money online” experience.
What about the money?
Here is a breakdown of the money flow for my various projects.
To make this report easier to understand, I’m using a simple color code: green numbers are positive, red numbers are negative.
Please keep in mind that these figures may not be 100% accurate due to various factors such as refund requests and network adjustments. The terms for each payment may also vary. As a result these numbers may differ from the actual payments issued and received.
- Sovrn: $433.42
- Display Advertising: $253.91
- Adsense: $185.87
- Promotion: -$294.52
- Hosting: -$108.28
- Net: $470.40 (Difference: +$49.21)
- Sites: 2
- Amazon: $300.47
- Adsense: $7.59
- Content: -$789.04
- Hosting: -$76.57
- Net: -$570.15 (Difference: -$150.00)
- Take Surveys For Cash: $77.54
- HostGator: $50.00 (How to start a Blog in less than 5 minutes)
- Adsense: $22.02
- Blast4Traffic: $15.26 (My Review)
- Aweber: $8.70 (My List Building Guide)
- Hosting: -$54.13
- Net: $119.39 (Difference: +$41.60)
- Aweber: -$69.00
- Hosting: -$54.13
- Net: -$123.13 (Difference: +$94.26)
Net: -$103.49 (Difference: +$35.07)
Even though I record a loss of a little over $100, November hasn’t been such a bad month overall.
My viral sites keep growing with a 13% increase in profit compared to previous month. Hopefully this trend will keep going for many months.
The niche sites keep losing money, but the loss is much smaller since I stopped buying premium content. Moreover, the traffic and revenue trend are really encouraging.
Dukeo keeps performing the task it was started for: keeping a journal, sharing my journey, and being 100% transparent about what I am doing.
On top of that, this blog is giving me new exciting opportunities every month. More about this in the December report.
As you can see in that chart, even though I lost month again in November, my income keeps growing month over month.
Numbers aren’t that big yet, but as long as the green line goes up, it keeps me motivated.
The traffic and revenue generated by my niche sites during Black Friday are getting me really excited about the Christmas season, and I can’t wait to see how they will perform during the hottest season in terms of online shopping.
Once again, I have no plan to work on my viral sites at all next month, so I am pretty confident the profit they generate will be stable or even get better.
For several months, I have been discussing a new project with a potential business partner. We have the general idea, but living in different countries makes it hard to actually start working on it. I am planning to move to another country for a few months to work on that new project. More about it in the December report.
See you next month!