Monthly Income Report July 2019: -$1,581.56

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Monthly Income Report July 2019: -$1,581.56

It’s time for a quick recap of July!

This month is going to be a quick one as not much has happened.

The main event for this month is that after leaving for almost 6 years in Asia, I finally traveled back to my native Europe. I’m planning to stay here for a few months while I give time to my projects to grow on their own.

Apart from that big move, it’s been more of the same… with a bit less distraction since my ecommerce stores were closed last month: no more customer support and order fulfilment. More about this later.

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Let’s get started with this monthly income report, shall we?


Let’s take a look at how WS4 did for the past month.

As you may or may not know, this project has been my main focus for the past year and a half.

After a couple months of slow spending on new content, I’ve decided to open the floodgates in preparation of the holiday season at the end of this year.

You may be wondering why I’m already talking about Christmas in an article about July, but you need to keep in mind that getting content indexed in Google and starting to receive traffic takes time… a lot of time. So my best bet to have my articles indexed and ranking for the end of the year is to publish them as soon as possible.

As a result, I’ve spent over $2,000 on fresh content for this website in July.

Aug 1848137.42%18012.78%23$123.79$257.36$0.69$5.38
Sep 1865838.91%25614.45%37$107.55$163.45$0.42$2.91
Oct 181,20538.92%46913.22%62$313.71$260.34$0.67$5.06
Nov 182,86545.41%1,30116.14%210$737.69$257.48$0.57$3.51
Dec 182,97741.85%1,24621.11%263$619.94$208.24$0.50$2.36
Jan 191,92336.56%7039.82%69$377.72$196.42$0.54$5.47
Feb 191,53237.66%57711.27%65$210.90$137.66$0.37$3.24
Mar 192,25233.30%75011.07%83$419.31$186.19$0.56$5.05
Apr 192,31930.36%70410.65%75$256.16$110.46$0.36$3.42
May 193,35731.99%1,07416.29%175$588.67$175.36$0.55$3.36
Jun 193,44634.53%1,19012.94%154$377.32$109.50$0.32$2.45
Jul 193,48735.82%1,24914.33%179$436.16$125.08$0.35$2.44

Apart from my newly increased spending on content, I’m a bit puzzled by the lack of growth in traffic for the past 3 months.

There was barely any increase in the number of visitors between May, June, and July.

In July, this website had 493,420 impressions on Google. These impressions resulted in 1,760 clicks, which means an average click-through rate of 0.36%. The average position in Google results pages was 42.

The following chart shows the cumulated revenue and expenses to date for each month. Additionally, it shows the current website value as well as the return on investment before and after selling the website (if I decide to sell it).

From the start of this project until the end of last month, this website generated $4,769.45 in revenue. I spent $19,616.10 since this website’s inception, which means a net loss of $14,486.65. In other words, that’s a 76% loss so far.

However, by using a conservative 25x multiplier on the average revenue of the past 3 months, we can calculate this website value: $11,684.58. By selling this website, I would make a small loss of $3,162.07. That would be a 16% loss on my investment.

Of course, I’m still years away from a potential sale for this website, but I’m keeping track of these numbers to know the trend, as well as the evolution month after month.


WS5 is a website that I started in March this year. I am yet to put any advertisement on this website, but I’m happy to report that traffic increasing nicely month after month.

Keep in mind that this growth is happening with absolutely zero link building. It’s only thanks to good keyword research and on-page optimization.

We’ll see how it will go next month.


On a different subject, here is a list of the 10 most popular articles from this blog during last month:

  1. how to make money online generating leads for local real estate agents
  2. how to make money by generating online leads for companies
  3. entrepreneurship is living a few years…
  4. how to make money online creating an home inbound call center
  5. Shopify partner program
  6. how to make money with an online local business directory
  7. how to make money online with arbitrage
  8. Travel Payouts review
  9. how to make money with your own online video website
  10. how to make money online building your own custom search engine

At this point I’ve receiving requests almost daily to publish guest posts, but it’s a grueling process.

About 99% of the requests I receive are absolute garbage. I’m talking casino & gambling garbage level. These people doing blanket outreach do absolutely zero research regarding websites’ topics and area of expertise. This is honestly mind-boggling.

I’m still leaving this channel open for now as there is still about 1% of quality articles being pitched, but I’m seriously considering stopping to publish guest posts altogether.

What about the money?

Here is a breakdown of the money flow for my various projects.

To make this report easier to understand, I’m using a simple color code: green numbers are positive, red numbers are negative.

Please keep in mind that these figures may not be 100% accurate due to various factors such as refund requests and network adjustments. The terms for each payment may also vary. As a result, these numbers may differ from the actual payments issued and received.

Niche Sites$403.92▲ $70.67
Amazon$390.43▲ $66.16
Adsense$13.49▲ $4.51
Ecommerce$218.85▼ $4.67
Other$246.85▼ $4.67
Customer Service-$9.00-/-
Dukeo$20.18▼ $155.71
Adsense$20.18▲ $4.29
Misc-$560.67▼ $289.06
LiquidWeb-$123.67▼ $1.06
WS4-$1,663.84▼ $1,441.16
Amazon$436.16▲ $58.84
Content-$2,100.00▼ $1,500.00
Income$1,107.11▼ $30.87
Expenses-$2,688.67▼ $1,789.06
Earnings-$1,581.56▼ $1,819.93

Money is obviously worse that last month. I’m talking way worse. Spending $2,100 on new content for WS4 clearly didn’t help my bottom line. As a result, July is my 3rd worse month for 2019.

After 3 months of green with a little breathing room, I’m back in the red. I’m not sure how long I’ll be able to keep going at this rate.

What’s happening next?

August probably won’t be much better than July. I’m still planning to spend a decent chunk of money on content and it should keep me deep in the red again.

Stay tuned for the next update!

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