It’s time for a quick recap of February!
Gosh, last month sure went by quickly… I mean, the month is only 28 days so it’s kind of normal, isn’t it?
That aside, I have some exciting news regarding 2 of my websites below.
It’s good to finally get some more positive energy and put some work into some exciting projects.
But first thing first, a quick update on my ecommerce project.
More of the same… for better results!
Last month I was explaining that I was focusing on my stores’ email lists.
Since I don’t want to spend more money on paid advertising at the moment, I’m putting work into squeezing as many dollars out of my email lists as possible.
Last month results were already decent, and this month was even better.
As you can see, I generated an extra $1,100 compared to previous month, with almost exactly the same expenses.
When you think about it, it all makes sense…
Since I’m not spending money on advertising, most of my expenses are monthly fixed costs that can’t really get reduced any more. That also means that if I increase my sales, my costs are barely rising.
The services I use to store my email lists and for customer support always cost the same, no matter how many orders I get.
As a result, my ROI raised to a new high in February.
In February, for every $1 that I spent on my stores, I made $2.22 in gross revenue. Pretty good!
Let’s be clear about something, I know this can’t be scaled easily because there is only so much money you can squeeze out of an email list.
An email list will eventually die for several reasons: people get tired of your email and they either stop opening them, or they completely unsubscribe.
However, working on email marketing for the past 2 months, I realized that (for my best performing store), I am generating an extra $0.50 per email lead that gets added to my list (with a 45 days funnel).
This might not sound like much, but get 10,000 people on your email list and that’s an extra $5,000 for free just for sending some emails on a regular basis.
Niche site WS2
I’ll name this site WS2 for convenience if I reference it again in the coming months.
I’d like to take some time to write about 2 of my niche sites.
Several years ago (back in 2015), I started working on a medical-ish content website in a niche that was clearly under served. The idea was to build 2 websites: 1 blog, and another website to sell a related digital product.
The sales never took off and I killed the product website, but I kept the blog online, and didn’t add any content for the past 3 years (it has only 10 articles with 2,000-word each).
I recently remembered about that site and check its stats in Adsense.
To my surprise, the site has been steadily growing over time, gaining links from authority sites completely organically, and it’s now making $1 each year per $1 I spent on content.
This got me thinking that I could be making a little bit of extra cash with minimal effort.
Based on that information, I have decided to add 30 articles to the site in a matter of 2 or 3 months, and then let it sit on its own to see if that 1 for 1 ratio would stay stable as I spend more on the site.
This is a very long-term project and, based on my observation, I won’t see any return before at least one year, but I’m still interested to give it a try.
I’ve already added 10 extra articles to the website and should be adding the remaining 20 by the end of next month.
Then the wait begins…
Niche site WS4: Public Case Study!
I’ll name this site WS4 for convenience if I reference it again in the coming months.
As I mentionned several times before, I used to have a pretty good product-oriented niche site that was generating up to $5,000 at its peak with over 2,000 visitors per day.
Then it got slapped by Google, and slapped, and slapped again. The 2,000 daily visitors have now turned into 20 daily visitors, and I haven’t been able to figure out the issue and recover any traffic.
That being said, I would like to put Google to the test with a new product recommendation website.
There’s A TON of very low quality websites out there recommending all kind of products from Amazon and other websites, and they manage to outrank all their competition by building A TON of links, some shady, some less shady, but all being built with the clear intent of improving their search results.
Google has been telling webmasters again and again that useful high-quality CONTENT is the key to high rankings.
I’m going to put this to the test in this new case study!
I’ve started building a brand new website that is both helpful and extremely high-quality.
But here is the kicker: I will not be building a single backlink to this website!
Yep, you read that right: Zero. Link. Building.
No outreach campaign, no guest posting, no paid links, no scholarship, no blog comments, no infographics, no anything.
Google says that any strategy to gain links in order to improve search engine rankings is black hat…
So technically, every single off-site SEO strategy out there is black hat, because let’s face it: even when an SEO does a seemingly innocent outreach campaign to “build a relationship” with another website, the end goal is to gain backlinks. Period.
I might do a dedicated article series about this new website in the coming months if there is enough interest around it.
I’m even thinking of making the whole website public so you can follow up on my content strategy for the website, which really is the entire project since I won’t be building any links.
The entire project will be about on-site strategies, usefulness, user experience, conversion rate optimization. All in all, serving visitors as well as possible.
- Wondering if Google has been serving you a plate-full of BS by demonizing all SEO strategies over the years?
- Moz and other “clean SEOs” have been saying forever that content is king. Can they be trusted?
- Can you rank a high-quality website without any link building in 2018?
Let’s put this to the test!
More information about this project very soon…
What about the money?
Here is a breakdown of the money flow for my various projects.
To make this report easier to understand, I’m using a simple color code: green numbers are positive, red numbers are negative.
Please keep in mind that these figures may not be 100% accurate due to various factors such as refund requests and network adjustments. The terms for each payment may also vary. As a result these numbers may differ from the actual payments issued and received.
|Cost of Goods||-$1,101.83||▼ $204.22|
|Payment Fees||-$224.26||▼ $56.75|
|Customer Service||-$190.89||▼ $17.84|
|Niche Sites||-$794.70||▼ $1,094.25|
|Sponsored Blog Posts||$0.00|
I’m really pleased with the email marketing results for my ecommerce websites. My stores made an extra $1,000 compared to previous month! And this was achieved just by sending more emails, and split-testing email templates for better results.
I decided to go ahead and use this extra money to kick off the work on my 2 niche sites. I’ve started adding new content to both websites. I still have to refine my content strategy for both these sites and I’ll keep you updated in the coming months.
It’s crazy to think that in the past 2 months I already made more money than in the past year…
This graph looks kind of odd with the numbers for January and February this year being so low compared to previous year, but that’s what happens when you remove paid traffic from the equation.
What’s happening next?
Now that I have a good idea of what an email subscriber is worth to me, I might restart some small paid advertising campaigns.
I will need to be a lot more conservative with my budgets if I want to keep things under control: I clearly don’t want to do as much work as last year for zero profit.
Stay tuned for the next update!