It’s time for a quick recap of December!
I was already pretty excited with numbers from November, but in many aspects December was even better. It was all thanks to the hard work I’ve been putting in my main website for the past 2 years, as well as some unplanned events. I’ll tell you more about this below.
On a personal level, it’s been great to spend Christmas with my family. I had not seen my family for 6 years while living in Asia and I’ve missed it.
I’m planning to travel again this coming year but will almost certainly come back to Europe every year for Christmas from now on. There really isn’t any point working so hard all the time if you don’t get to enjoy some time with your loved ones.
Let’s get started with this monthly income report, shall we?
Let’s take a look at how WS4 did for the past month.
As expected, December was on par with November and WS4 generated $2,609.66 in revenue.
The drop in visitors is something that I had already observered during previous years with my other websites. During the first 20 days of December, WS4 received even visitors per day than during November. Then as Christmas comes closer, traffic starts dropping because products won’t be delivered in time for Christmas. And the last 10 days of December are usually pretty bad as everyone is nursing their shopping hangover.
Overall December was a very good month and it clearly increased my average revenue per month for 2019. I had only 4 months over $1k in revenue of which 2 are over $2k. Pretty good way to end the year with a bang.
In December, this website had 1,736,518 impressions on Google. These impressions resulted in 6,063 clicks, which means an average click-through rate of 0.35%. The average position in Google results pages was 27.
The following chart shows the cumulated revenue and expenses to date for each month. Additionally, it shows the current website value as well as the return on investment before and after selling the website (if I decide to sell it).
From the start of this project until the end of last month, this website generated $13,319.37 in revenue. I spent $29,894.76 since this website’s inception, which means a net loss of $16,575.39. In other words, that’s a 55% loss so far.
However, by using a conservative 25x multiplier on the average revenue of the past 3 months, we can calculate this website value: $54,391.42. By selling this website, I would make a nice profit of $37,816.03. That would be a 126% profit on my investment.
Of course, I’m still years away from a potential sale for this website, but I’m keeping track of these numbers to know the trend, as well as the evolution month after month.
WS5 is a small site experiment I’ve been running on the side. I published some articles back in March and haven’t touched it since. The main challenge with this website is that it’s not a family-friendly niche so I can’t run any display ads.
To see if the site has potential, I’ve added some links to relevant affiliate products on the pages with the most traffic in September. Unfortunately there was no affiliate sale in December. I’m not too worried as when a site is generating only one sale per month it’s hit or miss.
We’ll see how it will go next month.
On a different subject, here is a list of the 10 most popular articles from this blog during last month:
- entrepreneurship is living a few years…
- how to make money online creating an home inbound call center
- how to make money online generating leads for local real estate agents
- how to make money by generating online leads for companies
- how to make money doing research online for other people
- Shopify partner program
- how to make money taking pics and selling them online as stock photos
- Travel Payouts review
- blogging communication
- guest post fear
For those interested, I still publish guest posts from time to time. Please keep in mind that I value my reader’s time and trust so I won’t be publishing low-quality guest posts.
What about the money?
Here is a breakdown of the money flow for my various projects.
To make this report easier to understand, I’m using a simple color code: green numbers are positive, red numbers are negative.
Please keep in mind that these figures may not be 100% accurate due to various factors such as refund requests and network adjustments. The terms for each payment may also vary. As a result, these numbers may differ from the actual payments issued and received.
|Niche Sites||$220.18||▼ $225.79|
|Sponsored Posts||$75.00||▲ $25.00|
My expenses for WS4 were supposed to be $1,200 higher in December. My main writer got some health issues at the end of the first week of December and the work has been delayed ever since. Health always comes first so I have nothing else to do but wait for my content to finally be delivered.
The upside is that I spent only half of my initial content budget and it boosted my net result accordingly.
As a result, December was my best month for 2019 with over $1.5k in net profit. There’s a silver lining to every situation.
What’s happening next?
January 2020 is finally here and I’m going to keep my content budget low from this point forward. I need to give time to all the content that I published between August and December to mature and start bringing in more visitors (and revenue).
Stay tuned for the next update!