It’s time for a quick recap of August!
August was my first full month in Europe in over 6 years. It was definitely a change of pace compared to life in Asia.
The positive thing is that I got to spend time with my family. It’s been really nice to see everyone. Living far, you don’t really see kids growing up and adults getting older. It’s been quite surprising to see the difference 6 years can make in people’s lives.
Business-wise there hasn’t been much change. My ecommerce stores being closed, I am able to focus on the projects that really matter to me without the constant distraction brought by customer support and order fulfillment.
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Let’s get started with this monthly income report, shall we?
WS4
Let’s take a look at how WS4 did for the past month.
I’m still spending most of my time working on this project. It’s been quite a frustrating experience because despite all the time and resources spent on this website, growth has been slow, to say the least.
I’ve decided to push this project as hard as I can until the end of the year and then I’ll decide if it’s time to throw in the towel. As a result, I’ve spend $1,800 on new content for this site in August.
| Month | Visitors | → | Clicks | → | Products | Revenue | RPM | RPC | RPP |
| Sep 18 | 658 | 38.91% | 256 | 14.45% | 37 | $107.55 | $163.45 | $0.42 | $2.91 |
| Oct 18 | 1,205 | 38.92% | 469 | 13.22% | 62 | $313.71 | $260.34 | $0.67 | $5.06 |
| Nov 18 | 2,865 | 45.41% | 1,301 | 16.14% | 210 | $737.69 | $257.48 | $0.57 | $3.51 |
| Dec 18 | 2,977 | 41.85% | 1,246 | 21.11% | 263 | $619.94 | $208.24 | $0.50 | $2.36 |
| Jan 19 | 1,923 | 36.56% | 703 | 9.82% | 69 | $377.72 | $196.42 | $0.54 | $5.47 |
| Feb 19 | 1,532 | 37.66% | 577 | 11.27% | 65 | $210.90 | $137.66 | $0.37 | $3.24 |
| Mar 19 | 2,252 | 33.30% | 750 | 11.07% | 83 | $419.31 | $186.19 | $0.56 | $5.05 |
| Apr 19 | 2,319 | 30.36% | 704 | 10.65% | 75 | $256.16 | $110.46 | $0.36 | $3.42 |
| May 19 | 3,357 | 31.99% | 1,074 | 16.29% | 175 | $588.67 | $175.36 | $0.55 | $3.36 |
| Jun 19 | 3,446 | 34.53% | 1,190 | 12.94% | 154 | $377.32 | $109.50 | $0.32 | $2.45 |
| Jul 19 | 3,487 | 35.82% | 1,249 | 14.33% | 179 | $436.16 | $125.08 | $0.35 | $2.44 |
| Aug 19 | 5,958 | 36.84% | 2,195 | 13.76% | 302 | $953.76 | $160.08 | $0.43 | $3.16 |
Now the positive aspect is that I had my best month ever with this website: it had almost $960 in revenue. Sure it still doesn’t cover the amount I’m spending on new content, but the push till the hopiday season is going to be critical.
It was also this website’s best month ever in terms of traffic. With almost 6,000 visitors it almost doubled its previous best month.
This increase in traffic was mostly due to more visibility in Google search results.
In August, this website had 1,050,347 impressions on Google. These impressions resulted in 3,940 clicks, which means an average click-through rate of 0.38%. The average position in Google results pages was 35.
The following chart shows the cumulated revenue and expenses to date for each month. Additionally, it shows the current website value as well as the return on investment before and after selling the website (if I decide to sell it).
From the start of this project until the end of last month, this website generated $5,723.21 in revenue. I spent $21,416.10 since this website’s inception, which means a net loss of $15,692.89. In other words, that’s a 73% loss so far.
However, by using a conservative 25x multiplier on the average revenue of the past 3 months, we can calculate this website value: $14,727.00. By selling this website, I would make a small loss of $965.89. That would be a 5% loss on my investment.
Of course, I’m still years away from a potential sale for this website, but I’m keeping track of these numbers to know the trend, as well as the evolution month after month.
WS5
WS5 is a small site experiment I’ve been running on the side. I published some article back in March and haven’t touched it since.
Keep in mind that this growth is happening with absolutely zero link building. It’s only thanks to good keyword research and on-page optimization.
We’ll see how it will go next month.
Dukeo
On a different subject, here is a list of the 10 most popular articles from this blog during last month:
- how to make money online generating leads for local real estate agents
- how to make money by generating online leads for companies
- how to make money with an online local business directory
- how to make money online creating an home inbound call center
- Shopify partner program
- Travel Payouts review
- how to make money online with arbitrage
- entrepreneurship is living a few years…
- how to make money online building your own custom search engine
- satellite sites
For those interested, I still publish guest posts from time to time. Please keep in mind that I value my reader’s time and trust so I won’t be publishing low-quality guest posts.
What about the money?
Here is a breakdown of the money flow for my various projects.
To make this report easier to understand, I’m using a simple color code: green numbers are positive, red numbers are negative.
Please keep in mind that these figures may not be 100% accurate due to various factors such as refund requests and network adjustments. The terms for each payment may also vary. As a result, these numbers may differ from the actual payments issued and received.
| Niche Sites | $253.55 | ▼ $150.37 |
| Amazon | $239.91 | ▼ $150.52 |
| Adsense | $13.64 | ▲ $0.15 |
| Dukeo | $176.79 | ▲ $156.61 |
| Sponsored Posts | $160.00 | |
| Adsense | $16.79 | ▼ $3.39 |
| Ecommerce | $25.25 | ▼ $193.60 |
| Other | $53.25 | ▼ $193.60 |
| Shopify | -$19.00 | -/- |
| Customer Service | -$9.00 | -/- |
| Misc | -$273.37 | ▲ $287.30 |
| Aweber | -$149.00 | -/- |
| LiquidWeb | -$124.37 | ▼ $0.70 |
| WS4 | -$846.24 | ▲ $817.60 |
| Amazon | $953.76 | ▲ $517.60 |
| Content | -$1,800.00 | ▲ $300.00 |
| Income | $1,437.35 | ▲ $330.24 |
| Expenses | -$2,101.37 | ▲ $587.30 |
| Earnings | -$664.02 | ▲ $917.54 |
My financial results in August were bad, but there’s a silver lining: it’s not as bad as July. I need to keep my spending in check to avoid having too many red months until the end of the year.
Another red month in the books. I have no idea how long I’ll be able to keep going like this but for now I’m keeping my eyes on the holiday season.
What’s happening next?
I’m not planning any major change for September. The plan is to keep doing more of the same and publish some new content on WS4 to accelerate growth until the holiday season in November & December.
Stay tuned for the next update!
