Tiger Woods is one of the most successful golfers of all time. At one point, he was the World No. 1, having won 14 major golf championships. He’s also the highest paid professional athlete in the world. Pretty impressive, no? Let’s see what you can learn about internet marketing from Tiger Woods.
Build a Good Foundation
Woods first appeared in Golf Digest at age 5, and he first beat his father in golf at age 11. Obviously, some of his success can be attributed to prodigal talent – but some of it is just plain hard work. If you’d been practicing golf regularly since age 3, you’d probably be pretty great at it too!
You can apply this to your business by making sure that you have a good foundation in place and that you’re regularly adding to it.
- What do you do on a consistent basis to make sure that you’re producing the best content available? Are you constantly educating yourself on how to take it to the next level?
- What do you do on a regular basis to market your business? Do you have a master marketing checklist, or do you approach it haphazardly?
- How often do you check your website for dead links, usability, and readability? Do you check it across a variety of browsers and computers, or just one?
It Always Takes Work
At the 2009 PGA Championship, Woods suffered a surprising loss that nobody expected. He had already won 5 times in 2009, including in the previous week, but he lost the championship to Yang Yong-eun.
What can you learn from this? Never assume that just because you’re on a streak means that the streak will continue, or that past successes entitle you to future success. No matter how good you are, you still need to work on your business and your marketing, and on improving your products and services until they’re the best on the market. If you start relying on past successes for your future success, then chances are that your future successes won’t actually happen.
Address Issues Openly
When claims of infidelity first came to light, Woods mostly ignored them. He did issue an apology to the press (without ever stating specifically what the apology was about) but he didn’t address the issues openly until February of 2010, two to three months after the press fiasco started. Chances are that if Woods had addressed the issue earlier, the media wouldn’t have been able to create quite the frenzy it did, and he would have emerged from the whole disaster with much more of his reputation intact.
You can use this in your sales pages to great effect. When you address any potential “issues” with a product or service (which might not be actual flaws), it clarifies the actual purpose of this offering in your reader’s mind and it makes them trust you more. Here’s a few ways you can do that:
- “This is not for you if…” For example, “This is not for you if you’re not willing to put in the work to succeed“, “This is not for you if you’ve been doing this for years already“, “This is not for you if you’re an absolute beginner“.
- “What this is not:” For example, for a beginner level offering, you might say “This is not an advanced course – but this is an in-depth covering of the groundwork you need to succeed. If you’re looking for a more advanced offering, check out (insert link to another product or service here).“
The surprising side effect of addressing issues openly is that you’re likely to see your credibility factor go way up, and your conversion rates are likely to increase as well. Who wouldn’t want that?