His movies have won numerous Academy Awards, he’s designed and produced several video games and he’s known around the world as one of the most successful filmmakers in history. Yet, believe it or not, we can learn several lessons about Internet marketing from Steven Spielberg.
Early in his career Steven Spielberg produced several episodes of “Night Gallery” then moved on to work on “Duel” and “Something Evil“, two horror and suspense filled made for TV movies. He’s also the man who created the blockbuster horror flick “Poltergeist“. Yet, as a child he was frightened of everything. Even a tree brushing against the side of the house would send him rushing to his mother’s bedroom in terror.
Speilberg also spent a good portion of his childhood being terrorized by bullies because he was an Orthodox Jew. His biggest fear was to have other people think he was different and he did everything he could to blend in with the crowd. Thankfully, somewhere along the line, Spielberg learned how to overcome his fears.
Overcoming fear is a lesson every Internet Marketer needs to learn. And the biggest fear you have to conquer is the fear of failure.
There’s so much to learn and do if you want to be successful online, lots of little steps you have to take before you can even think about reaching your goal. A lot of people end up quitting before they even get started simply because they’re afraid of failing. But how will you ever reach your goal if you don’t keep putting one foot in front of the other?
What’s frightening for most is the idea that Internet Marketing is actually your business, it’s your livelihood, and in most cases it’s the only source of income they have. So when someone tells them they need to spend 2 hours a day writing articles, for example, they freak. What if it I do it wrong and it doesn’t work?! I’ve wasted 2 hours!
Well, first of all, you won’t know if it works for your business unless you try it. And secondly, what’s 2 hours? It’s just time. Third, someone has already told you it works. If you don’t do it right the first time you haven’t failed, you just haven’t succeeded. Pick yourself up, dust yourself off and give it another try. And fourth – how many times have you been afraid in the past but you just powered ahead anyway because you knew there was a reward at the end of that path?
If you want to reach your goals you have to stop being afraid of failure and realize that each time you fail it’s another opportunity to succeed.
Steven Spielberg humbly admits that he owes a lot of his success to the fact that, early in his career, he had a mentor. The vice-president of production at Universal Studios, Sidney Sheinberg, took Spielberg under his wing and taught him everything he knew. But more that that, he told Spielberg he’d be there during the good times and also the bad, the times that Spielberg would need support more than anything else.
If you’ve been beating your head against the wall trying to get your Internet marketing business to take off, then maybe you need a mentor, too. So many new webmasters think the only thing they need to do is Google their query and all their prayers will be answered.
A lot of your questions can be answered by doing a simple Google search. You’ll find millions of free guides and free DVDs, and bloggers full of free advice about how to make money online. But there are two problems with this type of information:
- The Internet is constantly evolving and marketing methods evolve right along with it. The information you find in the search engines is sometimes already outdated as soon as it’s published.
- Most of the people creating these free guides and DVDs, and blogging about how to make money online, haven’t made any money online – except for the money they made when you bought into their hype.
A mentor doesn’t have to be someone who can take you by the hand and walk you through the entire process, either. Sometimes, all you really need is someone who can answer a couple of questions and then stand behind you for support while you follow their advice. And my advice to you is, if you’re having problems reaching your Internet Marketing goals, take a lesson from Steven Spielberg and find a mentor.