Learn Internet Marketing From Steven Spielberg

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Learn Internet Marketing From Steven Spielberg

His movies have won numerous Academy Awards, he’s designed and produced several video games and he’s known around the world as one of the most successful filmmakers in history. Yet, believe it or not, we can learn several lessons about Internet marketing from Steven Spielberg.

Early in his career Steven Spielberg produced several episodes of “Night Gallery” then moved on to work on “Duel” and “Something Evil“, two horror and suspense filled made for TV movies. He’s also the man who created the blockbuster horror flick “Poltergeist“. Yet, as a child he was frightened of everything. Even a tree brushing against the side of the house would send him rushing to his mother’s bedroom in terror.

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Speilberg also spent a good portion of his childhood being terrorized by bullies because he was an Orthodox Jew. His biggest fear was to have other people think he was different and he did everything he could to blend in with the crowd. Thankfully, somewhere along the line, Spielberg learned how to overcome his fears.

Overcoming fear is a lesson every Internet Marketer needs to learn. And the biggest fear you have to conquer is the fear of failure.

There’s so much to learn and do if you want to be successful online, lots of little steps you have to take before you can even think about reaching your goal. A lot of people end up quitting before they even get started simply because they’re afraid of failing. But how will you ever reach your goal if you don’t keep putting one foot in front of the other?

What’s frightening for most is the idea that Internet Marketing is actually your business, it’s your livelihood, and in most cases it’s the only source of income they have. So when someone tells them they need to spend 2 hours a day writing articles, for example, they freak. What if it I do it wrong and it doesn’t work?! I’ve wasted 2 hours!

Well, first of all, you won’t know if it works for your business unless you try it. And secondly, what’s 2 hours? It’s just time. Third, someone has already told you it works. If you don’t do it right the first time you haven’t failed, you just haven’t succeeded. Pick yourself up, dust yourself off and give it another try. And fourth – how many times have you been afraid in the past but you just powered ahead anyway because you knew there was a reward at the end of that path?

If you want to reach your goals you have to stop being afraid of failure and realize that each time you fail it’s another opportunity to succeed.

Steven Spielberg humbly admits that he owes a lot of his success to the fact that, early in his career, he had a mentor. The vice-president of production at Universal Studios, Sidney Sheinberg, took Spielberg under his wing and taught him everything he knew. But more that that, he told Spielberg he’d be there during the good times and also the bad, the times that Spielberg would need support more than anything else.

If you’ve been beating your head against the wall trying to get your Internet marketing business to take off, then maybe you need a mentor, too. So many new webmasters think the only thing they need to do is Google their query and all their prayers will be answered.

A lot of your questions can be answered by doing a simple Google search. You’ll find millions of free guides and free DVDs, and bloggers full of free advice about how to make money online. But there are two problems with this type of information:

  1. The Internet is constantly evolving and marketing methods evolve right along with it. The information you find in the search engines is sometimes already outdated as soon as it’s published.
  2. Most of the people creating these free guides and DVDs, and blogging about how to make money online, haven’t made any money online – except for the money they made when you bought into their hype.

A mentor doesn’t have to be someone who can take you by the hand and walk you through the entire process, either. Sometimes, all you really need is someone who can answer a couple of questions and then stand behind you for support while you follow their advice. And my advice to you is, if you’re having problems reaching your Internet Marketing goals, take a lesson from Steven Spielberg and find a mentor.


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  1. Ade

    Hey I like your pop culture references….I try to do this in my blog posts but it’s hard to come up with topics and relate them back to internet marketing or having an online business. How do you do it ?

    Fear of failure is a biggy for most people. I try not to put to much pressure and expectation on myself. For instance my first website I saw as just an experiment or a learning exercise. If it didn’t work out then I’d probably learned what not to do next time. Like you say though, some people get their expectations set by people that are very good at influence and persuasion. Add this to a fierce desperation to make money and you are setting yourself up for a fall.

    1. Joseph

      Hi Ade, I best it would do good if you went through these articles. By doing so you can learn how to relate various things to internet marketing.

      I also want to very much agree with you that there’s a large number of people who are driven by persuasion which added to greed sums up to a major fail.


  2. David

    One of the big problems is that people do not know which advice is sound and which is not. This is part of the ‘information overload’. Breaking through that is tough. But the most important part is, if you don’t make any money, you won’t keep trying.

    That’s the problem in a nutshell.

    1. Joseph

      Quite a good information here. I agree with you that this information overload is so confusing. We somehow need to find our way out of it and be able to differentiate which information we need to consume and which we don’t.


  3. David

    You bring up a great point about having a mentor. Without one it is difficult to move forward.

    It would be great to have someone who has been successful tell you everything they know about the business.

    I”m certain that would make a big difference to ones Internet career.

    1. Joseph

      Yeah Dave! The idea of a mentor is just one of a kind. Not very often will internet marketers tell you this, but thanks to Steven here’s always here to guide us through the good practices of making it online as well as telling us what we need – e.g mentors.


  4. Joseph

    This is a very important and very effective lesson. I love the idea of getting someone who can be a guide when things seems not to be right.

    Thanks Steven.

  5. David

    I just realized that I really have not had a mentor that could guide me on any ordinary matter. I’ve tried to follow some of the “gurus” out there, but I found they are not as cool as they sound.

    1. Joseph

      Me too! There’s lots of people claiming to ‘gurus’ but they are just reaching out to your wallet. Need someone like Steven.


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