I know, I get tired of seeing that crap in my email inbox, too. And the comments they try to get past your blog’s spam filters? Please. But ya gotta hand it to those spammers. They’re persistent little guys. And they must be doing something right, too, otherwise they would have given up a long time ago. Here are five Internet marketing lessons we can all learn from spammers.
Play Hard Or Go Home
These guys are in it for the long-haul and they’re just not going to give up. They know that only a small percentage of the spam actually makes it past the filter so they just keep sending more to make up the difference.
Instead of giving up when you hit what seems to be an insurmountable obstacle, put your head down and your nose to the grindstone and find a way to get over it. It works for the spammers, it’ll work for you, too.
It’s All In How You Say It
Sometimes ya gotta wonder how these guys do it. They’re emails and comments are such gibberish, who would ever be crazy enough to buy into their spiel? But, apparently it’s not what you say, it’s how you say it, and they have just the right tone to their content to convince people to let them in and invite them to tea.
Obviously, you want to pay attention to grammar and spelling so you don’t have to generate a list of millions before you make a single sale. But pay attention to how you’re relaying your message, too. These spammers have learned to make a strong emotional connection with just a few words. Maybe you need to work on you copy writing skills.
Faith Can Move Mountains
You have to want it. No matter what your goal is, you have to want it or you’ll never reach it. You have to live and breathe blogging and you have to be willing to do whatever it takes. These spammers don’t take a day off to go lay on the beach. They don’t complain when they miss Dancing With The Stars. They want to succeed so badly they’re willing to sell their own mothers. Of course, first you’ll have to deposit their check, and then send them a refund, along with your account number and ….
Hurry While Supplies Last!
Spammers are pros at market research. They know what’s hot and they know what people are looking for. They know how to make the connection between “Need” and “Solution” and the go for the jugular, man. They do not stop! Before a product even hits the hot list they’re already promoting it.
Are you staying on top of the trends in your niche? Do you know what’s “Hot” right now? Do you know what’s going to be “Hot” next week? You should. The spammers do. That’s why they’re so successful.
It Takes Money To Make Money
Spammers understand that if you want to have a successful business, it takes money to make money. Those guys invest a portion of their profits back into their list. They don’t spend months or years trying to gather up 1,000 voluntary subscribers. They buys lists with hundreds of thousands of email addresses.
When’s the last time you invested in your business – other than that $7 guide you picked up on the forum? Are you using a reputable email service provider? Are you outsourcing any of your content? Did you finally pick up that graphics program you needed for you website design business? Take a lesson from the spammers. If it makes it easier and faster for you to make money, it’s probably worth the investment.