I have a niece who’s at that age where she appreciates the Disney movies and a few weeks ago we watched Snow White. I know it’s important for children to watch and read the classic fairy tales. They learn valuable lessons like compassion and teamwork and how to kill ogres and witches. You know, lessons that will help them become a well-rounded mature adult. Little did I know they could also learn Internet Marketing lessons from Snow White and the Seven Dwarfs.
I know. You’re wondering what you could possibly learn from Snow White. She didn’t really have that much to do with the forward motion of the story. It was the Dwarfs who did all the work. Snow White just stood around and watched everything happen. So let’s leave her out of the picture for a minute and concentrate on the real stars of the show.
Bashful: If you want to be successful in Internet marketing then you’re going to have to learn to get over your shyness. Bashful would never have survived the Web. It’s crowded, it’s loud, people everywhere are chatting and connecting. If you want to be heard you’re going to have to speak up. Be bold and strong and make yourself heard.
Dopey: Dopey was a lovable little dwarf but he wouldn’t last a minute on the Web either. The Internet changes at a rapid pace and technology is constantly evolving. If you want to keep up, and stay ahead of your competition, you can’t bury your head in the sand and play dumb. You’ve got to keep learning and keep pace with all the changes.
Sleepy: Sleepy was always, well, falling asleep. To be successful online you’ve got to be ever vigilant. Checking stats, monitoring your site, split testing your landing pages. And when you get done monitoring everything on your site, then you need to check out your competition and see what they’re doing. Oh, and don’t forget your followers on Facebook and Twitter. They need attention, too. Internet marketing is not for the weak or lazy. You’ve got to be alert if you want to survive in this forest.
Sneezy: Why anyone would go through life with a perpetual cold is beyond me, but that’s exactly what Sneezy does. And because he’s sick all the time the other dwarfs probably have to pick up his slack. Why doesn’t he at least grab some cold pills the next time he’s in town?
If you’re staying awake and vigilant on the job then you may start to notice things like a drop in traffic or maybe you haven’t seen any re-Tweets lately. Once you get used to the rhythm of your business it’s even easier to notice these anomolies. But ignoring them is out of the question. When something is wrong, find out what it is and cure it.
Doc: Out of all the dwarfs I probably liked Doc the best. He’s methodical and thinks logically. Most of the time those are perfect traits for Internet Marketers to have. Don’t let them rule your life though. Sometimes you want to add a bit of whimsy to your site, just for the fun of it. You readers appreciate quality informative content, but that doesn’t mean it has to be dry as a bone, either.
Grumpy: Your readers, believe it or not, can tell when you’re being the grumpy dwarf. It comes through in the tone of your content. And if you’ve been blogging for a while and have some established traffic coming in, they’ll be able to tell for sure because they’re used to your writing style. It’s ok to blog when you’re grumpy, though. That’s a great time to write that controversial post you’ve been putting off. Just be careful that you don’t do something foolish like name names or skew the facts.
Happy: And then there’s Happy. You’d think that Happy would be the best dwarf of all. I mean, who doesn’t want to be happy all the time?
Being happy because everything’s going well is one thing but being happy because you’re too naïve to admit that the world isn’t populated by pretty pink unicorns is another. Too many new Internet marketers go through life thinking all they have to do is blog about something every day and as long as people are leaving comments everything’s going to be hunky-dorey.
If you want to make money online there’s a lot more to it than blog posts and comments. So take off the rose colored glasses and get down to business. If there’s one thing you can learn about Internet Marketing from Snow White and the Seven Dwarfs it’s that even though fairy tales always have happy endings, you have to take care of 7 grimy little miners for a very long time before you get to kiss Prince Charming.