Pirates of the Caribbean started out as an amusement park ride and has ended up as a multi-billion dollar franchise. The four films all performed well in theaters and arguably sparked a huge pirate-craze that hasn’t quite died down yet, nearly ten years later. Read on to see what you can learn about internet marketing from Pirates of the Caribbean.
A Good Idea is A Good Idea
Chances are, ten years ago, if you approached a random person on the street and told them that a film series was going to come out based on a Walt Disney ride, and that it would be a box office smash hit, they would have laughed in your face. Many people were skeptical of Pirates of the Caribbean when they first heard about it, supposing that it was going to be absolutely terrible, but they were swiftly proven wrong when the first movie came out.
The point is, a good idea is a good idea, no matter where it came from. And sometimes, we have great ideas that come from weird or downright stupid places. If you have a great idea, don’t discount it because of the source of inspiration – see if it stands as a great idea on its own merit, wherever it came from.
Alternatively, you can use this nugget of wisdom as a tool to brainstorm new blog posts, products, and business solutions. Figure out what your current problem is, and then look around you, picking items at random and seeing how you could make them tie in to the solution. It sounds random, yes, but ideas can be sparked in odd places, and you might be surprised what results!
Find Fresh New Faces
Pirates of the Caribbean, through its character Captain Jack (who very much stole the show), introduced Johnny Depp to an entirely new generation of movie-goers who were only vaguely familiar with him before. Not only was this good for the franchise (since, as mentioned, Depp stole the show and enticed movie-goers to return and see the sequels), but it was great for Depp’s career.
Now, don’t get me wrong – you do want to take good care of your current customers, and keep them coming back. It’s easier to get a repeat purchase from a current customer than a first-time purchase from a new customer. However, you do want to make sure that you’re consistently getting your brand and your business in front of fresh new faces and bringing new prospects in.
Here’s a few tried-and-true methods for doing so:
- Guest posting: Arguably the best method for getting exposure – especially on a budget – you just can’t beat it.
- Interviewing or featuring others: When you interview someone else, and feature them on your blog, they’re likely to share that interview with their network – and if they have a lot of reach, that can be enough to spark a chain reaction and get you a large spike of traffic.
- Finding good affiliates: You might have to give them a higher percentage than the average affiliate makes, but a good affiliate will repay you by sharing your product or service with their network, getting you in front of faces who wouldn’t have seen you otherwise.
Capitalize on Recent Events
Here’s an interesting turn of events for you: after the Pirates of the Caribbean movies came out, there was a huge surge of interest from younger people in fencing. This was a great opportunity for fencing instructors and studios to capitalize on these events and draw new customers in, who could then turn out to be life-long customers and refer other people to the instructors/studios. For example, they could have offered a “Captain Jack” package that took new students from foil (what beginning fencers use) to sabre in three months.
This is easy to translate into your business. When a new craze pops up, see if there’s a way that you can translate some of that craze and attention to your business. You don’t want to do a cheap gimmick, but if done well this can lend a lot of attention to your business, and bring in new customers.