Jack the Ripper is one of the most notorious serial killers of all time, despite his body count being much lower than many other serial killers (there are only five confirmed victims, though there may have been more). His story has fascinated people for over a century now, spawning “ripperology” (the study and analysis of the Jack the Ripper cases), over one hundred theories about his identity, and multiple works of fiction based on the cases. Read on to see what you can learn about internet marketing from Jack the Ripper.
As mentioned above, Jack the Ripper has kept people captivated for over a century now (in fact, going on one and a quarter centuries). He evokes that sort of train-wreck effect – we’re horrified, but at the same time, unable to look away. Even people who aren’t history buffs in the slightly know who Jack the Ripper is.
Wouldn’t you like your business to stick in peoples’ minds the same way? Obviously, without the horror, but the fascination is a definite plus.
Another aspect of the fascination likely comes from the name – which, interestingly enough, originated in a letter to the media which was supposedly from the killer but is widely believed to be a hoax. Other nicknames used for the killer at the time were “The Whitechapel Murderer” and “Leather Apron“. Out of these three names, “Jack the Ripper” was picked up so widely for obvious reasons – it’s much catchier and easier to remember. It also evokes the grisly murders, which the other two names didn’t.
You want people to remember your blog posts, your brand name, and your business. Are all of these as catchy as you wish they were? Do they evoke curiosity or emotions in the reader? Do they make people want to share them with others? Think about how you can create these effects in your business and your other efforts, and start working on it today. For further reading, check out Fascinate by Sally Hogshead, and Made to Stick by Chip and Dan Heath.
Stay up With New Technology
A little known fact is that one of the reasons that the Jack the Ripper cases gained such notoriety is that they just happened to occur directly after newspapers first gained the ability to print pictures (which, at the time, weren’t photos so much as sketches). To a public who had never seen such horrors even hinted at in the newspapers, the story was fascinating.
You can apply this to your business by making sure that you’re staying on top of new technology. For example, many early adopters of Google+ found it very easy to spark conversation and get their blog posts shared there, because there simply wasn’t a lot of competition. When you’re one of the first people on the scene, it not only gives you extra credibility, it gains you more attention than you would have gained otherwise, since there’s less competition for that attention. Set aside some time every week to explore the latest technology and tools, and see how you can apply them to your business.
Have a Well Defined Niche
One of the things that made Jack the Ripper famous is that he typically killed prostitutes, and after killing them removed abdominal organs. It was his trademark, so to speak. In modern business terms, it was his niche.
When you have a trademark, something that people see and they know came from you, it makes it a lot easier for you to gain momentum with your business and to get your blog posts shared. Work on developing a signature style, and have a well-defined target audience that you’re trying to reach with your business. As they say, it’s better to be a big fish in a little pond, than a little fish in a big pond.