Elton John is one of the most successful music artists of all time, selling over 250 million records during his four-decade career. Billboard magazine ranked him the most successful solo male artist, and he was only third in the overall success category – directly behind Madonna and the Beatles, two other legendary musical powerhouses. Read on to learn what he can teach you about internet marketing.
Have a Signature Style
Elton John is known for his signature clothing style – with colored glasses lenses, large accessories, and sequins galore. This makes him easy to satirize, but it also makes him intensely recognizable. When Elton John is on stage, you know it.
You should aim for the same thing in your branding – go above and beyond to have a style that’s immediately recognizable and very memorable. When people remember you, they’re more likely to buy from you; the same thing goes for when you stand out. If you have something that differentiates you from others in your niche, you’ve got a definite leg up when it comes to branding and marketing. Your goal should always be to stand out, never to stand in.
Keep Doing What You Care About
Arguably the only reason that Elton John has got as far as he has is that he’s actually passionate about what he does. When you care about what you’re doing, you can keep doing it even when it’s not immediately paying off – like playing piano at a pub for tips, as Elton John did at 15.
Passion is one of the only ways to get the stamina that’s required to succeed in the world of internet marketing. Things will be a lot easier if you actually care about the work you’re doing and you have a real interest in your chosen niche.
Even if you’re working in a niche purely for its profitability, try to find some aspect of the process that you genuinely care about. Do you enjoy writing and researching? Or the strategy of business? Focus your attention on that to help keep your momentum going, even when times are tough.
Play Off Your Strengths
Throughout his musical career, Elton John has focused entirely on his singing and piano playing. He’s never tried to learn how to play a guitar or drums or a bass, singing and piano playing is it for him. Why? Because that’s what he’s best at.
Think about this: if he had tried to learn all of those other instruments and get to even a mediocre level of proficiency with each one, while neglecting the area where his true talents were (piano and singing), what would have happened? He’d be mediocre across the board, because even his natural talents wouldn’t have been exercised enough to be truly remarkable.
What can we learn about this as it applies to business? Play off your strengths and focus on making your areas of natural talent better and better, and ignore your weaknesses. If you’re amazing at networking but not so great at copywriting, hire a copywriter and don’t try to get better at it. It’s a waste of your time and effort; time and effort that could be put to exponentially more use if you were focusing them on your areas of strength and natural talent instead.
Luckily, we live in an age of easy outsourcing, so you don’t have to slog through the things you’re terrible at – just hire someone else to do it for you, someone who isn’t terrible at it and whose natural strengths lie there. This way, you’re saving your time and energy and still creating an excellent business.