Today I’d like to speak about an issue I had to face in my early days in Internet Marketing: Information overload. This one almost had me burnt off! But thanks to a drastic decision, I was able to analyze what was going on and to take action to correct the course of things! Thanks to this, I’m still here today to speak about it and to warn you about it!
First, you must know that I am a VERY curious person. I’m the kind of guy who likes to understand things. This helps me in the process of deciding what is important to me, whether in my everyday life or in my business life. This is my curiosity which got me started into internet marketing, and this is what keeps me interested in this industry: there is always something new to learn!
But, what may seem as a huge opportunity can become your worst enemy. As I said, there is ALWAYS something new to learn into internet marketing. This industry is just SO big. You may be interested into affiliate marketing, creating products (digital or real), ppc, ppv, social media, article writing, programming, SEO,…
To be honest, there is a good chance that you will never become an expert in any of these fields (or maybe just one), but that’s not a problem at all. I like to do the parallel with my previous job as an architect. An architect can get a house built even if he doesn’t know how to be a carpenter. You don’t need to know everything in every field. What you truly need is a global understanding of who does what. If you are able to find the right person for the right job, you can achieve anything!
That being said, if you follow a certain number of “gurus” out there, you may have the feeling that they know everything about everything. Sorry to tell you that, but this is totally false! You shouldn’t try to learn everything in every field to become successful online.
You should try to find your field of interest and stick to that. Don’t jump on the last trend just because some self-proclamed “guru” told you so in their newsletter! Following every trend that pops up in the blogosphere won’t get you anywhere. You will most likely get discouraged because you won’t achieve anything.
At some point, I was receiving 10 emails from “gurus” newsletter per day! And you know as I do that these guys are skilled salesmen! I was doing almost no work because each day I was overwhelmed with THE product which was going to let me become a millionaire overnight (or at least create a successful project).
The best decision I took was to auto-archive the guru-mails or unsubscribe from all these mailing lists. This gave me plenty of time to focus on what I REALLY had to do in order to reach success!
What about you? Do you have any trick to avoid information overload?