Having one or two bad habits is normal. Nobody’s perfect. But the following list contains seven bad habits of ineffective bloggers. Take a look at this list and if you see yourself in more than two or three you might be headed for trouble.
1. They Never Preview Their Posts
I’ve worked on almost every content platform you can name and they all allow you to preview your post before you hit “Publish.” Yet every day I come across another blog that has misaligned images, bullet points that run into the text, whole blocks of text that should be broken up into paragraphs and no formatting whatsoever.
I know these bloggers have seen tons of information about how to make your content scannable and easy to read because it’s on every blogging blog on the Internet. So, the only thing I can think of is they’re not previewing their post before they publish.
2. They Don’t Network
Every good business person knows you need to make contacts and it’s true with blogging, too. Not just other bloggers, but get out there and meet designers, coders, SEO experts, copywriters, your competitors, bloggers in other niches, and graphics people. You can learn something from everyone you meet, and who knows, someday you might all get together for one heckuva joint venture.
3. They Ramble
An effective blogger knows he only has a few seconds to grab the visitor’s attention so he gets to the point – fast. His sentences are short and concise. His language is simple and clear. And he stays on topic.
Your reader comes to your post looking for the answer to one question. If he can’t find it quickly because you’re rambling from topic to topic, he’ll leave your page. He isn’t looking for all that other information, he only wants the answer to his question.
4. They Don’t Do Any Promotion
It’s ridiculous to assume that if you build it they will come. There are billions of blogs on the Internet and a new one starts up every second of every day. If you’re not willing to get out there and do what it takes to promote your blog, you might as well not even start one.
5. They Ignore SEO
It’s true that the search engines have gotten a lot more sophisticated, and it’s true that Google is penalizing blogs who tip the scales when it comes to SEO tactics. But, while the search engines may recognize synonyms now and now they hate keyword stuffing, keywords are still an important part of SEO.
You still need to use keywords in your titles, not only for the search engines, but for the reader, too. And you still need to use keywords in your content so everyone knows what you’re talking about.
Other aspects of SEO are more crucial now, too, like your blog’s load time, your internal linking structure, and especially your incoming links. SEO is far from dead, but your blog will be if you ignore it.
6. They Ignore Their Readers
- Wondering why you’re not getting any comments or shares? Maybe it’s because you’re ignoring your readers.
- Have you checked your stats lately to find out what they’re looking for?
- Are you paying attention to them on Facebook and Twitter to see what they’re talking about today?
- Do you reply to their comments and answer their emails?
- And when you publish your posts are you telling them why that information matters to them or are you just repeating the same tired information found on dozens of other blogs?
7. They Never Try To Improve
Someone famous once said the definition of insanity is repeating the same action, over and over again, and expecting a different result. If your content is ineffective now and you don’t do anything to improve it, it’s always going to be ineffective.
The more you learn about blogging, writing, and engaging your reader, the more effective you’ll be. But if you never try to improve, you’re always going to be an ineffective blogger.