Ineffective Bloggers The 7 Things They’re Doing Wrong

Dukeo » Blogging » ineffective bloggers
16 responsesBlogging3 min read

Having one or two bad habits is normal. Nobody’s perfect. But the following list contains seven bad habits of ineffective bloggers. Take a look at this list and if you see yourself in more than two or three you might be headed for trouble.

1. They Never Preview Their Posts

I’ve worked on almost every content platform you can name and they all allow you to preview your post before you hit “Publish.” Yet every day I come across another blog that has misaligned images, bullet points that run into the text, whole blocks of text that should be broken up into paragraphs and no formatting whatsoever.

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I know these bloggers have seen tons of information about how to make your content scannable and easy to read because it’s on every blogging blog on the Internet. So, the only thing I can think of is they’re not previewing their post before they publish.

2. They Don’t Network

Every good business person knows you need to make contacts and it’s true with blogging, too. Not just other bloggers, but get out there and meet designers, coders, SEO experts, copywriters, your competitors, bloggers in other niches, and graphics people. You can learn something from everyone you meet, and who knows, someday you might all get together for one heckuva joint venture.

3. They Ramble

An effective blogger knows he only has a few seconds to grab the visitor’s attention so he gets to the point – fast. His sentences are short and concise. His language is simple and clear. And he stays on topic.

Your reader comes to your post looking for the answer to one question. If he can’t find it quickly because you’re rambling from topic to topic, he’ll leave your page. He isn’t looking for all that other information, he only wants the answer to his question.

4. They Don’t Do Any Promotion

It’s ridiculous to assume that if you build it they will come. There are billions of blogs on the Internet and a new one starts up every second of every day. If you’re not willing to get out there and do what it takes to promote your blog, you might as well not even start one.

5. They Ignore SEO

It’s true that the search engines have gotten a lot more sophisticated, and it’s true that Google is penalizing blogs who tip the scales when it comes to SEO tactics. But, while the search engines may recognize synonyms now and now they hate keyword stuffing, keywords are still an important part of SEO.

You still need to use keywords in your titles, not only for the search engines, but for the reader, too. And you still need to use keywords in your content so everyone knows what you’re talking about.

Other aspects of SEO are more crucial now, too, like your blog’s load time, your internal linking structure, and especially your incoming links. SEO is far from dead, but your blog will be if you ignore it.

6. They Ignore Their Readers

  • Wondering why you’re not getting any comments or shares? Maybe it’s because you’re ignoring your readers.
  • Have you checked your stats lately to find out what they’re looking for?
  • Are you paying attention to them on Facebook and Twitter to see what they’re talking about today?
  • Do you reply to their comments and answer their emails?
  • And when you publish your posts are you telling them why that information matters to them or are you just repeating the same tired information found on dozens of other blogs?

7. They Never Try To Improve

Someone famous once said the definition of insanity is repeating the same action, over and over again, and expecting a different result. If your content is ineffective now and you don’t do anything to improve it, it’s always going to be ineffective.

The more you learn about blogging, writing, and engaging your reader, the more effective you’ll be. But if you never try to improve, you’re always going to be an ineffective blogger.

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  1. Jb

    I think you have made the assumption that everyone blogs for self-promotion. Some folks blog just because they want to put something in cyberspace as a way to remember things, or to practice html skills. It’s not all about getting the most followers for everyone. I think that griping about people that post without checking first is great, but did you notice your number one point says The when it should say They? Maybe you didn’t preview…

    1. Steven

      Different bloggers come with different goals, however blogging becomes a lot more interesting when you have some people actually reading what you’re writing.

      If you don’t care at all about getting some attention to your blog, why not having a diary in a notebook?

  2. Ryan Biddulph

    The Einstein quote sums it up Steven. Seek to improve each day. Never become satisfied. Enjoy the ride of course but realize that you can always do something better each hour of each day.

    Example; I note that I become lazy with comments, trying to reach a set number of blogs. My quality suffered because I was in a rush, instead of making an impact at each turn.

    Lesson learned, all because I held my intent to improve.


    1. Steven

      Hey Ryan, you make a very good point about the way you used to post blog comments.

      Newcomers always try to reach as many people as possible by commenting on every available blog… But their “nice post” comment doesn’t give them a good image.

  3. Brittney @ The Nerdy Nurse

    Networking with experts, designers, and so on is something that I really need to work on.
    Right now it’s hard to balance all my obligations with the amount of time I have to spend on my blog.
    So much freelance work and then my day job.
    Thank you for this information.

    1. Steven

      Brittney, to be honest with you, networking is really not my strongest skill. I’m an introvert.

      I think it’s all about balance. You can’t be perfect in every aspect of your business. However, nothing should stop you from practicing in your weak areas.

  4. John Cloutman

    If you had previewed your post, you’d have noticed you misspelled “They” in item number one, so the post read “The Never Preview Their Posts”.
    How ironic, you should practice what you preach. I know, the standard of journalistic excellence has certainly deteriorated over the last couple decades, but it’s writers such as yourself who have lowered the bar for everyone else.

    1. Sherrilynne Starkie

      Harsh John. I guess you’ve never made a typo in your life eh? I wish I could be more like you. I’m totally guilty of the making the odd typo, especially if I lose my reading glasses in the mess on my desk. And, I’ve been making a living as a writer for about 20 years.

      One other standard has deteriorated with the advance of the Internet, good manners.

    2. John Cloutman

      Sherrilynne, you’re right, I was condescending. I’m sorry. I see Ste’ corrected the title.
      Here’s another bug in the article: ” So, the only think I can think of is they’re not previewing their post before they publish.”
      How about “So, the only thing I can think is they’re not previewing their post before they publish.”

      There’s a lot of competition on the internet, and the web isn’t lacking quantity, it’s lacking quality. I come from a generation which had points taken off of a quiz if the answers were misspelled or grammatically incorrect. When I write technical specifications, test procedures or even microcode scripts for testing something, typos can be a major problem. Code won’t run if it’s not spelled correctly. Specifications with typos in them could be misinterpreted and something won’t work, someone could get sued or someone might even get hurt. Usually it’s not that bad but better not to take chances. When you spend as much time as I do writing for a highly sensitive “audience”, perhaps it’s easy to get jaded. The standards on the internet aren’t so strict, however if one wishes to distinguish their content from all the others online, holding themselves to a higher standard for spelling and grammar, proofing twice not once would probably be a help. Like Rule #7, “Always try to keep improving” is nice, but my rule #8 would be “hold yourself to a higher standard than your competitors”.

    3. Sherrilynne Starkie

      Just splitting hairs here John, but you are falling into the Facebook trap of using ‘their’ when you mean ‘his or her’. That is,if one wishes to distinguish his or her content…Because the subject ‘one’ is singular, not plural. But one of the most-visited web platforms in the world can’t get simple grammar correct, is there really hope for the rest of us?

    4. Steven

      Thanks a lot for your kind comment Sherrilynne.

      When I see the number of people who posted a comment on this post with the prime intent of pointing out typos, I guess that a lot of people should focus more on the content of the post rather than on the way it’s written.

      My years of reading blogs and working online showed me that a lot of people like to play smarty pants online and point out other people’s mistakes in a very condescending way.

      I suppose they never make any typos themselves, or else they probably wouldn’t be the ones throwing the first stone… or would they?

    5. Steven

      John, thanks a lot for pointing out my typos.

      As a human-being, I happen to make mistakes sometimes (unbelievable, right?) and I must confess that, especially since English is not my native language, I make more than my share of typos.

      I feel very thankful for having readers, as skilled as you in the art of mastering English, who can help me correct my mistakes.

  5. Gene ( White Boy) Molloy

    If the only THINK you can think about is not scanning, obviously you don’t heed your own advice. Why should we?
    Typos are a major offender in my book, so when you start out with one in bullet point one, you lose me.

    1. Steven

      Dear Gene, thanks a lot for your constructive comment.

      May I point you to the grammatical error in your comment?

      “Typos are a major offender in my book” should be “Typos are major offenderS in my book”.

      If you want to be smarty pants, make sure your comment is mint :)

  6. Vicky

    I know for a fact I have to improve but until I am okay with no readers this time. I need to improve my writing to be concise not wordy which is difficult for me. One step at time and I will keep this.

  7. Jeff Davis

    Excellent post and outstanding content, thanks for sharing. I’ve always believed that it’s not how someone says (or writes) something but what they say. This helps me to focus on the message itself.

    Initially this may sound contradictory but has made a lot of sense to me. I am a professional writer and speaker. Yes, as we evolve we certainly care about how we say something, but it always boils down to the content (and most writers and speakers miss this crucial point).

    My point is that after reading your article and all of the comments, I feel compelled to share the following. Your article is so useful and relevant with top-notch content that even if you did make a minor typographical error, it doesn’t matter – and doesn’t take away from your message and content at all.

    For bloggers in general – yes, they definitely need to preview their posts, but if their content is strong like yours a very minor typing error is negligible.

    You did a fantastic job with this article. Tonight I went to a networking event and made extremely useful connections. Cheers.

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