When it comes to making money online you have to think big. The bigger the better. But you also have to be realistic. Video websites are a huge business but if you think you can compete with YouTube, then you need to go back to Internet Marketing 101. But if you’d like to make money with your own online video website, realistically, I’ll tell you how to do it.
A few months ago I was contacted by 2 Webmasters. Completely unrelated but with similar ideas. One was going to start a gaming site and compete with Zynga and Facebook and the other was going to start a network type site and put Google out of business. Both were totally serious and spent a good deal of time asking me questions about content and promotion and both wanted me to supply that content for free. Both even pointed out that I’d be a fool to pass up this great opportunity to become a ‘partner‘ in a site that was soon going to beat out either Facebook or Google. And neither site has ever been created.
My point is, the really, really big ideas, like Facebook, Google and YouTube have already been taken. To put them out of business, or even make a dent in their market share, you’ll need to be better than they are, and that’s going to take billions of dollars, years worth of time and something a lot better than a free WordPress blogging theme. You can, however, pick up the crumbs that these mega sites overlook and make quite a bit of money. The Internet gets bigger every day and there’s plenty to go around. You just need to dial it down a notch.
Instead of trying to set up a video website that will knock YouTube off the map, you need to pick a niche, just like you do with any other website, and go after one segment of their traffic. Your niche could be Funny Animal Videos, How-To videos in any niche, Indie Girl Band Videos, Travel Videos, Cooking Videos, etc.
To choose your niche, do the same research you’d do if you were setting up any other niche site. Look to see what’s trending, check out the competition, do the keyword research, everything you’d normally do, only this time do it on YouTube. If you already have a niche in mind then go to YouTube and see what it looks like.
They key to your success will be to keep your site current and keep adding new videos. It’s already a given that people prefer video content to text content. But they also want a constant stream of fresh content.
Video sites operate a little differently than standard blogs or static sites. If you’re promoting your site it won’t take long for you to run into problems with bandwidth and storage capacity. Before you even start setting up your site you need to make sure your hosting company can handle the load. Look for hosting with unlimited bandwidth and upload capacity. But that’s not all…
Your site has to be easy to navigate and search with strict attention paid to SEO. Think about the way YouTube is set up. The videos that are uploaded to YouTube by professional marketers are easy to find because they’ve paid attention to SEO and the navigation capabilities of the site. But look at the videos that are uploaded by amateurs – they have very few hits, even though some of them are really awesome videos.
If your goal is to post the next big Numa Numa video, then you’ve got to make sure people can find it.
Consider looking into a video website script like Clip Share. You’re not the first person to think about creating a video site and scripts make everything a lot easier. Instead of having to design you site from scratch you just download a program and start plugging in videos. In fact, ClipShare even has programming to pull videos directly from YouTube.
Promoting Your Video Website
If you want to make money with your online video website you’re going to need to get heavy into promotion, as you would with any other type of site you’d set up. Social networks would be the best place to start. Everybody loves to click on links that lead to videos – because everybody loves videos! And the best promotion for a video site is word of mouth promotion. That’s why it’s important that you have comments open so good discussions can open up around each video.
Most videos on YouTube and other video sites have the embed code enabled. That means the person who created the video is fine with you posting it on your site. This is a great way to get lots of content. Like I said, not all the videos on YouTube are uploaded by professionals and some of them are rarely seen. The next big Internet sensation could be hiding somewhere on YouTube and no one will see it until you post it on your niche site and get busy promoting it.
Depending on your niche you can also create your own videos – especially if it’s a
How To niche. This not only gives your readers the information they’re looking for but it helps establish you as an authority because you’re using your own videos that you created.
Ask your readers to submit videos, too, if it fits with the site. People love seeing their videos online and they’ll send all of their friends to your site to see it. And who knows? One of your submitters might even be the next Numa Numa guy!