If you aren’t using some of the Web 2.0 and social media sites to make money online then you’re missing out on a huge opportunity. These sites are free, they come with built-in page rank, and they’re scattered all over the Internet, in every nook and niche. You should be using them to build your brand, build your backlinks and increase your Internet footprint and if you’re not, then you need to get moving. You’re already way behind your competition.
What are Web 2.0 properties?
The most basic definition of a Web 2.0 site is a site with a static data base and content management system which allows individual users to enter layers of content. An example would be Squidoo.com. Squidoo owns the site, they have their own server and database, they have a CMS in place, and users can build up their own pages of content on the Squidoo site. Each page has it’s own URL and is a sub-domain of Squidoo.com.
There are thousands of Web 2.0 sites across the Web and each has it’s own features and benefits. Some allow you to create pages of content, some are blogging platforms, and article directories are even 2.0 properties. HubPages.com, Weebly.com, EzineArticles.com, Blogger.com – these are just a few of the many 2.0 sites you’ll find.
The benefit of using these sites is that most of them are free and most have a relatively high page rank, some may even rank higher than your own blog or website. So if you create properties on these sites and you include links back to your blog then you’ll be generating some high ranking backlinks which will help improve your blog’s overall ranking.
Of course, you know what social media sites are. There’s Twitter, Facebook, LinkedIn, Digg, YouTube and literally thousands of others. And let’s not forget about all the forums out there, too. These are also a type of Web 2.0 sites because you, the user, get to add dynamic content to the site.
How to Make Money Online with Web 2.0 and Social Media Sites
In the old days, before the Panda update, unscrupulous webmasters would use 2.0 properties to build extensive link wheels surrounding their websites. They’d build a HubPage and put a link in it that lead to their blog and add another link that went to a Squidoo Lens. The Lens would have a link to their blog and another link to a Friendster page. That page would link to their blog and to another 2.0 property, and so on.
Then, they’d start the wheel all over again, surrounding each of those pages with a wheel. Everything linked together and linked to the blog and link juice was flowing every which direction. The only problem is, they used duplicate content or spam to build it and we all know that’s not going to work.
These days, the concept is still the same but with a different goal. Reputable Webmasters use 2.0 properties and social networks to increase their visibility and brand recognition. The concentration now is on building up pages of content, all over the Web, filled with informative content, and content that engages the reader.
If you only have one location on the web – your blog or your website – you’ll find it’s not easy to build up your traffic. One little blog in the middle of the Internet ocean is hard to target. The more targets you have, though, the easier it is to round up those visitors. Which is why 2.0 properties and the social networks are becoming so popular.
A lot of the 2.0 properties have their own social networks involved. Squidoo has its own social forum for their users, Examiner has a forum, even Ezine Articles has a forum and a blog, where users are encouraged to communicate and share. And what do they share? Their content, the content they find on the site and interesting content that they find on competing sites.
The social networks are all set up to encourage the sharing of information and content. They might each have a different format but their goal is to keep people communicating and sharing so they spend more time on the site.
The whole Internet is becoming more focused on connecting and sharing content. Make it easier for people to find you and start talking about you by using the Web 2.0 and social media sites. And don’t worry. Once you start getting your brand out there, people will find their way to your blog.