At some point every blogger decides it’s time to start making some money online. They may have started their blog to talk about their wedding plans or build up an online resume, but eventually they start to think ‘Hey. There oughta be some way I can make money with this.’ Well, there is. You can set up a pay per post blog.
It’s not necessary to use expired domains when you set up a pay per post blog. But there are benefits and I’ll explain more in a minutes. First, let’s talk about the blog.
When you have a pay per post blog it means that someone is paying you money for one of your posts. Basically, they’re buying your content. Maybe you have a really popular wedding blog and somewhere out there there is an individual or company that specializes in bespoke wedding invitations. In order to get their name out to more readers they might approach you and ask you to write a review post about their products and they’ll pay you for the post.
If you had just a regular affiliate blog with a link to a company that sells bespoke wedding invitations you’d earn a commission every time someone followed your link and bought something. But not every click will convert into a sale and not every person who visits your blog will even follow your link. But a paid blog post is guaranteed money, regardless of how many people click through. You’re paid one set fee and as long as you write a quality SEO post you’ve fulfilled your responsibility.
Generally there’s some price negotiation involved and your blog is more valuable if it has a lot of traffic and a good quality rating with the search engines. The advertiser wants to get the most bang for his buck and he’ll be looking at the activity on your blog – comments, social proof like Twitter and Facebook share counters, and ranking information.
Obviously, the advertiser is also going to be looking at relevancy. It wouldn’t make sense for someone who produces wedding invitation to advertise on a landscaping blog. And this is where using expired domains becomes beneficial.
There are several sites you can join to get into the pay per post market and once advertisers start seeing your name around they’ll be approaching you about all types of products. Like I said, they’re going to be looking for relevant blogs with established traffic. If this is something you really want to scale, you could set up dozens of niche blogs. But that means you’re going to have to do all that work to start building up traffic.
On the other hand, you could just search out expired domain names that already have existing traffic. Webmasters let domain names expire every day, for any number of reasons. The site isn’t producing they way they thought it would or they lose interest or whatever. The reason doesn’t matter. But what does matter is that some of those expired domains already have some pretty good traffic numbers. Snap them up, build a quick blog, and let those advertisers know you’re open for business.
How to you find advertisers willing to pay for your posts?
If you do a Google search for pay for post blogs you’ll find several websites. Payperpost.com is one of the most popular. All you need to do with these sites is register, provide a link to your blog (or blogs) and the advertisers will find you when they’re searching for bloggers.
With most of these sites you can also set a required fee, which is a good idea, and you also have the option of negotiating with an advertiser when they contact you.
Now, you know me. I’d much rather set up my own service and attract my own clients than compete in some of those free-for-all websites. And if you’re planning to scale this using the expired domains to build your catalog of blogs, then you’re obviously in this to make some serious money. Those online websites are a great way to get started, but if you really want to make money with expired domains and pay per post blogging, the best thing to do is get out of that competitive atmosphere and create your own unique service.
Build and promote a site to promote yourself as a pay per post blogger and add in some additional services to make yourself stand out from the crowd. For example, you could include link building and offer to comment on 10 or 20 blogs and leave a link back to your sponsored blog post. You could offer to Tweet you post a certain number of times or share it on Facebook or other relevant social networks. You could offer your advertisers a discount for ordering multiple posts. The possibilities are endless and the business can be scaled to the max!