I am a huge fan of podcasts and I know there are many more like me. Podcasts are becoming more and more popular as an alternative to blogging or creating videos. They’re easy to create, and they’re easy for your listeners to access. And you can listen to them anytime you want. If you haven’t at least looked into podcasting you’re missing a huge opportunity. Here’s how to make money online starting your own podcast on a topic of interest.
Tips for creating podcasts people want to listen to
- Have a script: You may be the type who never runs out of things to say, especially when you’re talking about your favorite topic. But trust me, you really don’t realize how many times you say ‘uhmm..’ during a conversation until you start recording yourself. Whether you think you need one or not, script your podcasts so you can always keep the conversation flowing smoothly.
- Keep it short: The most popular podcasts run 20 to 30 minutes. Any less and you’re not really giving them enough to think about for the day. Any more and your listeners will start to get antsy and leave in the middle of your podcast.
- Create fresh content regularly: Keep your listeners coming back for more by podcasting frequently and on some type of a regular schedule. Monday through Friday, or every other day, or even every day is fine. Just make sure you’re consistent. Miss a day and lose a listener, that’s what I always say.
- Choose your topic wisely: This is probably the most important decision you’ll have to make regarding your podcasts. What will you talk about? There are billions of people on the Internet at any given time so chances are, no matter what topic you choose, you’ll have someone out there waiting breathlessly to hear what you have to say next.
However, what are you trying to achieve with your podcasts? Are you trying to promote your website? Are you trying to promote your books? Think of podcasts as website or blog content. Your podcast is what connects your product to the buyer. So talk about a topic that’s relevant to each.
Hosting your podcasts is another decision you’ll have to make. There are several podcast hosting services online. Some offer free access, some charge a fee, some have unique sorting systems to make it easier for people to find your podcasts, some have different marketing techniques. Do a search for ‘podcast hosting’ and you’ll find several services to choose from. Unless you have extremely robust hosting, you don’t want to host them on your own site. If you start getting a lot of listeners you could blog your bandwidth in a hurry.
And the big question is, how do you want to monetize your podcast? How do you plan to make money with this new venture? The answer is the same as it is for monetizing any other type of online content – you’re only limited by your imagination!
Are you an author? Discuss the writing process, read excerpts from your books, give writing tips, and while you’re at it – send people to your website so they can buy your book.
Maybe you’re in the make money online niche and you want to create podcasts to teach people how you’ve become so successful. During your podcast you could send them to your website to buy your How To Make Money Blogging guide, or, you could also bundle your podcasts and sell them as a course, or even use them to drive a membership site.
If your podcast becomes really popular, you can even sell advertising time, just like the big radio stations. You know – ‘And now, a message from our sponsors. We’ll be right back!’
Take your podcasting a step further and add video, too, and then post your videos on YouTube to gain an even bigger share of the market.
And always, always, always, tell your listeners to subscribe to your feed. That way they’ll get automatic downloads and you’ll always have that set of ears out there.
So listen up! Dust off that microphone (or find the one that came with your computer) and start podcasting today. Anyone can make money online starting their own podcast on a topic of interest. And we’re all waiting breathlessly to hear what you have to say!