No matter what area of the world you live in, no matter what the weather is like, there are people who have swimming pools in their own back yards. Those pools need to be cleaned and maintained on a regular basis and most of the time the homeowner doesn’t have time to swim in the pool, let alone clean it. He needs to hire someone and it might as well be you! Here’s how to make money online starting your own local pool cleaning business.
If you’re going to make money online with any type of business the first thing you need is a website. Your site should include a description of your services and fees, your hours of operation and good contact information. Make sure all of this information is easy to find on your site.
A simple website will do but you’ll have better success if you set up a blog. The search engines love blogs and they’re much easier to update. Use your blog to post information of interest to your local market base. For example, in the wintertime you can blog about what you need to do to protect your pool during freezing weather. In the summer you could blog about pool safety and and maintenance. You could post before and after pictures or talk about new chemicals that have come on the market.
This constant updating of your blog will attract the search engines and help you stay visible to searchers. But it will also let the people in your area know that you are an authority on pools – YOU know what you’re doing and when they need someone to clean their pool, they should contact YOU.
But what about those times of year when pools are under cover and nobody needs to have them cleaned? You can still make money online with your pool cleaning business by selling pool related products on your blog using affiliate links. In fact, if done properly, you might end up making so much money from your blog that you never have to clean another pool again.
As an affiliate, you promote manufacturer’s products on your blog and you include a link to that product in case someone wants to buy it. When the visitor follows that link and buys the product, you earn a commission from that sale. This is called affiliate marketing and a lot of bloggers make a lot of money doing nothing but promoting manufacturer’s links.
Your pool cleaning blog has an almost infinite number of marketing possibilities. Think of everything people use that’s related to a pool: swimsuits, flip-flops, deck chairs, beach umbrellas, beach towels, sunscreen, pool toys…. the list is endless. Not to mention chemicals, pumps, filters and all the other paraphernalia that goes along with owning a pool.
By including affiliate links to these types of products, your blog is now not only an advertisement for your pool cleaning service, it’s also advertising these other products. And each time a sale is made, you earn a commission, without doing any additional work. The manufacturer takes care of all the shipping and handling and the best part about it is that your blog does all of this work 24 hours a day, 365 days a year, whether you’re online or not.
Your primary reason for setting up your blog is to make it easier for local pool owners to find you. Most people, when searching for local service providers, turn to the Internet for information and when they do you want them to see you there on that list. In most areas of the country though, pool maintenance is a seasonal business. Setting up an affiliate blog to promote your seasonal cleaning business and sell related products year round is the best way to make money online with your own local pool cleaning business.