Any blogger who spends any amount of time researching other blogs has heard all the buzz about guest blogging. If you’re like me, you’re feeling a little pressured to start participating. And if you’re also like me, you’re not quite sure it’s such a good idea. To paraphrase the great Jeff Foxworthy, “You know guest posting is not for you when…”
Your palms get sweaty just thinking about writing a guest post: If you’re the shy, quiet type who likes to blend into the crowd, you might have a difficult time guest blogging. Let’s face it. People will be looking. What if you forget to put on your pants?!
Seriously, though, some people choke when it comes time to write a guest post. It’s a lot of pressure. You’re writing content that someone else is going to use on their blog. What if they don’t like it? What if it attracts the wrong kind of traffic for that blogger? Worse yet, what if it bombs and doesn’t attract any traffic at all?
Like anything else you do in life, guest blogging does get easier with practice. Try this: Instead of contacting the blogger first and asking them what they’d like you to blog about, sit down and write the best content you’ve ever written – and make sure it’s relevant to that blog. Then attach it to the email and send it to the blogger. If they like it, they’ll use it. If not, give them a couple of weeks and if you don’t see it show up, use it yourself.
Sometimes it’s more stressful trying to write the content that someone else wants you to write. Write what YOU want to write and let your own muse shine through.
You can’t think of anything relevant to say: Writing a relevant post is the most critical part of guest blogging. The blog owner can overlook a spelling error or two, or a run-on sentence or grammar mistake. But they will not accept your post if it doesn’t address their own audiences’ concerns.
If you’re having trouble coming up with relevant content, read the blog. And when you find a particularly popular post, read the comments. Look for list posts and see if you can take one or two bullet points and expand them into a full blog post. Look for questions in the comment section and turn the answers into a post. Look for posts you disagree with or posts that you think don’t tell the whole story. The best way to find ideas for relevant content that the blog owner will accept it to search right there on that blog.
You disagree with everything the other blogger stands for: This is tough. Writing a guest post for a blog that you totally disagree with is easy. Writing a guest post that the blog owner will accept is the hard part. But if you do it right, the benefits for both of you can be amazing!
Nothing travels faster on the Internet than a controversial blog post. People love a good argumentative discussion. But there’s a good way and a bad way to disagree.
Make sure you can back up your position with facts, figures, relevant links, etc. If you can’t support your own opinion then you’re just being argumentative and rude. It’s called irresponsible blogging and that’s one reason bloggers have a hard time earning respect.
Go ahead and submit that unsupported argument and it probably won’t even get published. And if it does, the loyal followers of that blog will eat you alive. A good rule of thumb is, if you wouldn’t publish that controversial post on your own blog then don’t submit it to someone else.
You don’t like the other blogger: Seriously? You don’t like the other blogger? And you’re going to let that stop you?
Well, first of all, I feel your pain. There are bloggers out there they I absolutely despise. But, business is business. If he’s doing something vile like kicking puppies or pushing old ladies in front of buses, then yeah, boycott the SOB.
But if you just don’t like him because he says ‘yous’ instead of ‘you’ or he won’t follow you on Twitter, get over it. The guy has 30 million people reading his blog every month. If you get a chance to guest post for him you darn well better jump on it. You know guest posting isn’t for you when you’re too stubborn to swallow your pride and accept the darn link!