If you’re getting into blogging because you think it’s all about you and the money you can make, you’re setting yourself up for failure. Blogging kinda follows the Rule of Threes: The energy you send out into the Universe will be returned to you threefold. Send out positive energy and good things come pouring back to you. Send out negative energy and, well, you know… The moral of the story? Give more than you ask for. Don’t be a greedy blogger.
Most new bloggers already understand their blog can develop into a community and they understand the benefits of working toward that goal. But what they don’t realize is that every blog on the Internet is also a member of a larger community – the blogging community.
There may be dozens of other blogs in your niche, hundreds more in similar relevant niches, and millions of blogs in total. While some of these blogs may be your “competition” they’re also part of your community – the entire community of bloggers.
If you think about it, you can compare this online blogging community to the business district in a small town. If there are only one or two stores, the business district is dead. There’s no traffic and there are no shoppers. But if those two businesses work together to promote the business district, more shops, restaurants, boutiques and other businesses move into the district, the traffic picks up, the shoppers are lined up at the doors, and even more business are looking to move into the neighborhood.
So, for a blogger to say he’s going to set up a blog and take, take, take is counterproductive, both for the entire blogging community, and for the blogger himself. As a blogger you should be concerned about building a community around your own blog and about reaching out to help and support the entire blogging community.
How To Promote Your Blogging Community
Leave useful comments – Visit other blogs and leave useful, valuable comments for the purpose helping the readers – not promoting your own blog. You’re helping that other blogger and you’re helping his readers. Don’t worry about what you’ll get in return. Remember – it comes back to you threefold.
Link out to other blogs – Quit being so stingy with links. If you’re providing useful, unique content your readers aren’t going to dessert you, they’ll thank you for leading them to more useful information, and you’ll be helping another blogger with that link.
Invite guest bloggers – Reach out to other bloggers and invite them to be a guest on your blog. You’ll be providing another viewpoint for your readers and you’ll be helping that other blogger get a little more exposure.
Ask for expert advice – As another blogger for some expert advice and include his direct quote – with a link – in your blog post. It makes you look more credible to your readers and you’re giving that other blogger a little boost of credibility and link love.
Interview other bloggers – Introduce your readers to other bloggers. It’s like the guy who owns a pizza shop telling his customers to check out the bakery next door. Your readers and that other blogger will appreciate the recommendation, you’ll look like a star.
Give a free ad space – If you have an open ad space on your blog, contact another blogger and see if he’d like to use the space free for a month or so. You’re not using it for anything else and you’ll be helping another blogger.
A greedy blogger never takes a step without thinking, “What’s in it for me?” so he misses a lot of opportunities to grow his community. When you stop thinking about yourself and start thinking of how you can help the whole blogging community grow, the benefits just automatically come pouring in.