Google Site Links How To Get Them For Your Site?

Dukeo » SEO » google site links
2 responsesSEO2 min read

Often when you do a search on Google you will find that under the top result there are some links to inner pages on the site. These links are called “Site Links“, and they’re handed out by Google to sites that they think they can trust. Site Links add an aura of respectability to your website and greatly increase the chances of searchers clicking through to your website.

google site links

Join 12,003 bloggers taking my FREE Course: How to Start a Money-Making Blog in 7 Days»

How do I get Site Links?

There is no guaranteed method to getting Site Links, but there are some things that you can do in order to increase your chances of getting them. One of the most obvious things that you should do is to generate a sitemap for your site, then submit this to Google’s Webmaster Tools so that they can send their spiders to crawl it. Depending on the platform your site is built on, there are lots of plugins and modules that you can install on your website that automatically generate an XML sitemap for you – so it’s really not a tough task.

As well as giving Google a sitemap, you must also be sure to adopt a very simple layout on your site, and where possible pages should be given simple names; for example your “contact” page should be named something like “/contact/“, or even “/contact/html“. This goes for all of the other pages on your site too, it brings an easy to follow discourse to your site, suggesting to Google that it’s easily navigable.

You will probably need a few backlinks in order to get Site Links in the search results. Some people tend to go all out and build backlinks to every page on their site, whilst other people create backlinks pointing at the main page only. It’s up to you which you do, but it’s probably fair to assume that a gentle backlinking campaign to each of your pages will look more natural to Google, and will be more likely to induce Site Links.

Demoting Site Links

You can demote Site Links in Google Webmaster Tools – obviously you can only demote the links if you have a Webmaster Tools account though, so it’s well worth signing up for you. Sometimes pages that you really don’t want to show up as Site Links can appear, so that’s what the demotion tool is there for. Be aware that sometimes when you demote a Site Link you may lose Google Site Links altogether for a period, so if it’s not completely necessary that you demote a link, don’t do it!

There is no magic button you can push in order to get Site Links – Google will reward you with them when they decide the time is right. All you can do in the mean time is to follow the best practice outlined above in the hope that your efforts are noticed. Often when you least expect it you’ll receive Site Links, don’t check every single day and don’t put too much pressure on yourself to get them, patience is the key!

When you're learning search engine optimization, you need to understand that the very first step is to create a website. If you want to start your own blog, I have written a step-by-step guide that will show you how to start a blog and make money for as little as $3.95 per month (this low price is guaranteed only through my link). You will also receive your own domain name for free ($15 value) by clicking on this link and purchasing at least 12 months of hosting with BlueHost. Keep in mind that if you're learning how to optimize website for search engines, the first thing you need is your own self-hosted website. It will help you look more professional in front of your visitors, clients, companies, and everyone else, including search engines.


Start Your Blog Right Now!

Join 12,003 bloggers taking my FREE course:How to Start a Money-Making Blog in 7 DaysSimply input your best email below to get started.



  1. Anil

    That true Steven, there is no magic trick or shortcut for getting sitelinks for a domain. But we can surely make efforts in that direction. We need quality content, backlinks, domain age and nice navigation structure to fancy chances of getting these most wanted links from Google.

    1. Steven

      Thanks for your comment Anil!

      You’re completely right. All you need is to work on your blog diligently and sitelinks will come your way.

Start Your Blog
Right Now!

Join 12,003 bloggers taking my FREE course:
How to Start a Money-Making Blog in 7 Days

No thanks, I have enough money