I have a large network of blogger friends and of course, our conversation often turns to the topic of traffic generation. Some swear there’s no value in social medial traffic, some swear organic traffic is worthless. But the one thing we all agree on is that there are dozens of methods for generating traffic and sometimes we need to step outside our comfort zone and try something new.
Are you letting your analytics influence how you generate traffic? You may not think so but when you look at those stats and see that most of your traffic is coming through the search engines, what’s the first thing you do? You pat yourself on the back for doing such a good job at SEO and you look to see what you can do next to improve that number.
But don’t feel bad, because bloggers who get most of their traffic from the social networks do the same thing. When they see a big spike in their Facebook traffic they focus even more attention on creating sharable content.
The fact is, from the very beginning we’re told that when we find something that works we should wash, rinse and repeat. It doesn’t take long before it becomes habit and we forget there are other alternatives.
Generating traffic from multiple sources only makes good business sense. Just ask all those bloggers who watched their blogs drop out of the index when Google unleashed the Panda. It’s like that old saying about putting all your eggs in one basket. If something happens to that basket you lose all your eggs, but if you’re carrying a few in this basket and a few in another, you’ll still have some eggs for breakfast.
The same thing can happen with social media traffic. Facebook may be booming right now but who knows? Next month there might be a new social site that attracts everyone’s attention or Facebook might go under.
There are those who say that the key to building a strong, well-rounded business lies in having a good product mix. But your traffic mix is equally important. Not only because you might lose that source some day, but also because of the different types of traffic and how they relate to your blog.
For example, if you’re using Adsense or some other PPC advertising, then you’ll have better luck with search engine traffic. But that doesn’t mean you won’t also get some clicks from social traffic or direct traffic. Granted, the clicks will probably be fewer. But can you really turn down the extra traffic?
And once you do have that additional traffic coming in, you can always add some type of monetization that will appeal to that group of visitors.
My point is, don’t assume that because your traffic seems to be coming from one main source that nobody else is interested. There are people tucked into corners all over the Internet, all you have to do is extend your reach. And when you do, you’ll have a much more reliable traffic base. One that won’t disappear if you drop your basket.