Organic traffic generally represents about 70% to 80% of the big websites traffic. As you can easily understand, this is a huge load of FREE traffic, and no one is going to turn their back on it, because traffic is the key to everything online. As a result, it’s absolutely essential that you optimize your WordPress SEO.
This post is a follow-up of last week post: Comprehensive introduction to SEO. I invite you to read this previous post if you would like to have a whole picture of my SEO guide.
General information about SEO
The SEO is very important because it brings a lot of positive points with it. It’s the biggest source of traffic you can have for your website and because it’s targeted traffic, people will be interested by the content of your website.
SEO, how does it work?
When you are looking for a business or for information on a given subject, you usually go to your favorite search engine and type in one or several keywords. You express freely and spontaneously what you expect to find, your needs, what you like, your taste, without being restrained.
The main goal of SEO is to have content which is highly relevant to the main subject of your website, so that when someone is looking for information about your website, you are appearing as high as possible in the search engine results to get their attention.
The more content you have, the more keywords you will be targeting and getting traffic from!
How to do Search Engine Optimization?
If you want to reach a wide audience, you need to make your website as Search Engine Friendly as possible.
There are a few shady techniques to gain some rank in the search engines, but I won’t be discussing them here, because it’s usually a short term method, and I’m here to help you build a long term relevant online presence. So, never forget that if you are nice to the Search Engines, they will send you a lot of traffic in return.