Today, I have three tips to share with you and one of them you’ve already experienced first-hand.
I wonder if you can guess it…
Anyway, let’s get to it, shall we?
I’m sure the suspense is killing you!
Interact With Your Readers Every Chance You Get
Reply to comments, interact with your readers when you see them in forums and social networks, answer emails and ask questions when you send out your newsletters. Take advantage of every opportunity you have to interact with your audience.
This seems like something you’d want to do when you’re trying to keep your repeat visitors, but it also helps bring in new eyes and keep them on your page. If that first time reader sees you out there interacting with all your loyal fans he’s going to know you’re a kind, compassionate person who also happens to be an expert and he’ll be more likely to engage in the conversation.
And once he does, you’ve just earned yourself another repeat visitor.
Each time you reply to one of your readers or ask them a question that encourages them to engage, you’re earning a little more trust and respect, and you’re adding to the conversation. Your readers will repeatedly return to your comments or your Facebook page or wherever, just to see if anyone else has joined the conversation and see what they had to say.
Include a “Search This Site” box
As I pointed out in Part III, most of your first time visitors are going to arrive on your blog after conducting a search. They’re looking for information and when they read that first post and see what an expert you are they’re going to continue reading.
Eventually, they’re going to want some very specific information and, not being familiar with your blog or writing style, the easiest way for them to find it is to use your blog’s search box. What? You don’t have one. Oh, well, there’s always another organic search… which might lead them to someone else’s blog…
Put a “Search This Site” box on your blog and make sure it’s prominently displayed. Most WordPress theme have this as a default feature and for some reasons many bloggers decide to disable it. If it’s not available on your theme, go find a plug-in and get it installed so that new visitors doesn’t have to leave your site.
Break Long Posts Up Into A Series
If you’ve been following Dukeo for any length of time then you’ll know I rarely do series posts. But lately I’ve noticed some changes in my traffic. Nothing drastic, mind you, but I felt it was time to start reaching out for new readers again. And one of the best techniques I’ve used on other blogs is to create a series of posts on one topic.
This type of post accomplishes two things:
- It allows you to break up those long posts and give your regular readers a more manageable bite of information. Had I included this in one, mile-long article you’d never have been able to absorb all of this information in one sitting and try to put it to use. It would have been information overload to the max.
- A series post also encourages subscriptions. If you hook your readers with the very first article they’re more likely to subscribe so they don’t miss future episodes. And who do you most want to subscribe? Your first time readers, of course. Everyone else has either already subscribed in some way or they’re coming directly to your blog via a bookmark they’ve set. It’s that newbie you’re really after and what better way to grab his attention than with a serial.
Each of the tips I gave you could be covered in much greater detail and that’s already been added to my list of things to do.
But, what about you? What do you do to make your blog sticky and keep new visitors on the page? I’d love to hear about it in the comments.