Ever get the feeling your content is good, but not quite good enough? Like it’s missing the mark by just a hair? Like maybe your message is good but you’re preaching to the wrong choir? There an easy fix for that. Don’t just sit down and start writing. Sit down and write a first draft. Oh, and make it unique while you’re at it.
How To Write A Unique First Draft
Step #1: Identify Your Reader
Start by identifying your reader. In order to make your content unique it should address the needs of your reader. So who’s your reader? Jot down just a few words to describe your reader and keep referring back to this to help determine the direction of your post.
This part is tricky because you probably have all types of people who read your blog. Some are beginners and some are experienced. Some are single, some are married. They’re young, they’re older, they’re unemployed, they’re busy, busy, busy, they’re trying to save money, they’re trying to make money, and on and on.
I like to sit back and imagine I’m talking face-to-face with one of my readers. Just one. Don’t try to address your entire audience, just pick one segment. You can address another segment with another blog post. But the key to writing unique content is to make it relevant to the reader and in most cases you can’t be relevant to everyone at the same time.
Step #2: What’s Your Message?
What’s the whole point of your article? It doesn’t have to be anything formal at this point, just jot down ideas, but in just a few words, what it is you want to tell your reader? When you’re done you’ll be able to pull your headline from this group of words.
Your headline, combined with the description of your reader, will help you focus your article, so ask yourself these questions:
- Is your headline focused on a specific topic?
- Does it contain your keywords?
- Can the reader tell what the post will be about?
- Can the reader see the benefit in the headline?
While you’re pulling together the message part of your draft, keep focusing on that reader you identified. What specific question or problem would she have that’s relevant to the topic you’re considering?
Step #3: Solve The Problem
Now that you’ve identified your reader and the topic, it’s easier to craft a post that fills the need or solves the problem for that specific reader.
For example, let’s say your reader is a young, stay-at-home mother of two children, an infant and a 2-year-old. And let’s say your topic today is “The pros and cons of cloth diapers.” Here are some notes you might make in your first draft:
The biggest problem this young mother would have with cloth diapers is that they will add to her workload, which is a huge negative because she has two young children to deal with all day long. Disposable diapers are a much more convenient solution. So what would make her consider using cloth diapers, instead?
Benefits of using cloth diapers:
- During the first two years, cloth diapers will save the mother XXX dollars.
- Cloth diapers are more comfortable for baby
- Babies who wear cloth diapers are happier because they have less diaper rash
- Cloth diapers are much safer for the environment.
- You never have to run out to the store to buy diapers in the middle of the night
The more detailed your content, and the more focused you are on that specific reader, the more unique your content will be because you are the only blogger on the web writing about that specific topic for that specific reader.