When you get right down to it, it doesn’t matter if your links are appearing at the top of Google’s index or all over social media, if nobody’s clicking those links you’re not bringing in the traffic, which also means you’re not making any money. How do you get more people to click on your links? Start pushing their emotional hot buttons.
Why Emotional Hot Buttons Are Important
Working online has one major challenge: Everything you “say” is in black-and-white, with no shades of gray. Your readers can’t see your face or hear your voice or read your body language, and since everyone interprets the written word differently there’s always a strong possibility they won’t “get” your message.
This is one of the reasons it’s important to always be working toward improving your writing skills. Particularly when it comes to emotional hot buttons. Adding an emotional hot button to your titles and links focuses the reader’s attention and increases their engagement with your content.
What Are Emotional Hot Buttons
There are three main emotional hot buttons: Pain, Pleasure, and Curiosity. When your titles focus on one of these three issues, you get more clicks. For example, which of the following titles would you be more likely to click on:
- The 2013 Mercedes Benz Comes In Five Different Colors
- The 2013 Mercedes Benz: You Won’t Believe What’s Under The Hood!
The second title will get more clicks because it calls to the reader’s curiosity. Yes, it’s interesting the the 2013 Mercedes comes in five different colors but that’s not what makes a person buy a car, especially Mercedes.
It’s also important to note that I addresses the Curiosity hot button in this example. Anyone who’s interested in buying a Mercedes isn’t going to be worried about how much money they can save, so the “Pain” button wouldn’t work. They also already know how luxurious a Mercedes is and how well the car is built, so the “Pleasure” button also wouldn’t necessarily work. But anyone who’s thinking about buying a new Mercedes would be curious about what changes they’ve made under the hood because the car already has a reputation for excellence, so they’d want to see why the new models are even better.
Pain or Fear
Most people would do anything to avoid or alleviate a pain. That “pain” may be physical, like a backache, a headache or the heartbreak of psoriasis. It may also be financial pain or emotional pain.
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Tell your readers what’s in it for them. Show them the benefits of clicking your link.
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Curiosity doesn’t only kill the cat, it makes your readers rush to click your link. Be careful, though, and don’t be too vague. If the reader has to take time to decipher your meaning he’ll most likely just move on.
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Instead of just cranking out any old blog post title, put a little thought and effort into crafting a title that plays on one of your reader’s hot button issues. You’ll get more clicks and readers will automatically be more engaged with your content, and that means they’re more likely to read all the way through to the end.