You have likely heard many times that there is more value to your blog than simply the content. Not to downplay the importance of the content, you should be aware of what components are the most valuable. The fact is that your blog would likely do just as well if it had only two components, the content and the email list. Yes the email list rates at the top of the list and is a must-have for any blogger who strives to be successful. But what are the benefits of an email list on your blog? Actually they are quite simple to understand.
When you have an email list you have a foundation of readers that have decide they will opt-in to receiving contact from you. This could be any number of things you might want to mail out, but having that list is vital. This foundation of steady readers is also worth more should you decide to ask for investments in your blog or sell it to someone else. Many investors will look first at the email list to see if the site is worth their time and money. Only when it is deemed that it will be profitable will they look at the content and subscribers.
However, investors are not the only way to make money. One of the top ways to make money online is through email marketing. This is why email lists have grown so much and hard becoming more important. You will have a list of people that you can easily market to with whatever product or service you are offering next. The best advantage is that email marketing is among the most successful types. So when you look at this list you are looking at the potential for money earned from each and every person on it.
There are small advantages to having an email list as well. Many people feel the need to place ads for themselves and others on their blog. While it is a great way to reach customers and earn money, it is also a terrific way to clutter your page and turn those same customers off of your blog. It is much easier to create an email list and use that for marketing and keep your blog ad-free. Your readers will appreciate you and you will likely see much more income that way.
Email lists are vital for any blogger that plans to succeed with their page. The numerous benefits of having one makes trying to get people to subscribe worthwhile. You will find that converting visitors to email subscribers becomes simpler if you offer the right tools. For some this may simply be offer them something free in exchange for subscribing. While you may not make money on the free item, you are increasing your potential income and your blog’s value significantly. Create your email list from the very beginning and work hard to encourage readers to sign up. This will benefit you and give you a tried and true way to increase the cash flow while still doing what you enjoy.