Worried you’re new blog isn’t ever going to have any traffic? Just remember, every blog has to start somewhere. No blog attracts thousands of visitors with its very first post, you have to get out there and promote it, let people know you’re open for business.
Here are some tips for promoting your blog in the early days, before people have really had a chance to find it yet.
You Need Content
The most important thing you need to do is have plenty of content on your blog. When someone opens a new clothing store they stock all the shelves and racks before they open the door to customers.
You probably wouldn’t even be tempted to go inside if you only saw one sweater on a shelf but if it’s filled from wall to wall with bright, colorful clothing you can’t help yourself – you have to go in and check the place out.
How much content should you have? You should have an About page that gives your readers an idea of what your blog is going to be about and why you’re blogging. You should have a good Contact page so your readers know you’re a real person. And you should have a Privacy page so readers feel safe when they hit your blog.
Additionally, you should have at least 2 blog posts in each of your categories so all of your categories show up in your sidebar. You want people to see you have a good selection, just like that clothing store.
Your content itself is actually promotional material. If visitors like what they see they’ll be back, and they’ll likely share it with their friends. So focus on creating sharable content and remember to tell, don’t sell.
Once you have this content on your blog don’t sit back and relax. It’s time to move on to the real promotion and while you’re at it, you still need to keep adding more content frequently and regularly.
Join Social Networks
Join one or two social networks relevant to your niche. For example, if you’re blogging in the crafting niche you might want to check out Pinterest and Facebook where people can share pictures of your crafts.
You might be tempted to join every social network you can think of but then you’ll be spread too thin. Start with two and be creative with your profiles and set up attention-grabbing pages, if possible.
While you’re at it, make sure you have Follow buttons prominently displayed on your blog so your new visitors can follow you and make sure you have Sharing buttons prominently displayed on each post to encourage sharing.
Comment On Other Blogs
Get out there each day and comment on relevant blogs. Make this a priority and try to be first, but if you’re not you should still leave a comment. Don’t forget to write something that adds value to the post.
Submit Guest Posts
Spend time each day submitting guest blog posts to relevant blogs. They may not all get published but when they do they’re great promotion for new blogs.