Believe it or not there are good reasons for deleting a blog. Maybe you have a killer domain name that you don’t want to lose but you’ve decided you want to completely change your focus. It happens, more often than you might imagine. But what about all your hard work? It took a lot of blood, sweat and tears to get that blog where it is today. What happens to your pagerank if you delete your blog?
We’ve talked about pagerank in the past. It’s based on the number of links coming into your blog, the authority of the sites linking to you, and the relevancy of the content on both sides of the link. Those links are formed using the URLs for specific pages on your blog so it only makes sense that if you delete a page or post you’re also going to delete the incoming links.
Once you start deleting those links you’re going to start affecting your pagerank – but all is not lost. You have a few options:
Save high ranking content: Before you start deleting, is it possible to save at least your high ranking pages? If you’re not completely changing niches it might be possible for you to set up new categories on your blog so you don’t have to delete everything.
Change the content: Again, if you’re not moving too far off-topic, is it possible to just change up your content so you don’t have to delete entire URLs? You probably won’t be able to change titles without affecting your permalinks and URLs, but you might be able to change up the article body to make it work. You wouldn’t have to do it with every single blog post but it’s worth it if you could save some of the higher ranking pages.
Set up a sub-domain: It’s not the best solution, but is it possible for you to set up a sub-domain for your new blog and run it off your main domain? If the niches are close enough you could link back and forth to strengthen the rank in the sub while still maintaining the pagerank of your main domain.
Like I said, it’s not uncommon for bloggers to want to delete a blog and start over. For this reason a lot of bloggers plan ahead when they’re building links. If the have the opportunity to place two links in a resource box they link once to their homepage and the other goes to a specific blog post. That way they’re always building up the pagerank for the homepage. And when you delete your blog and start over, the URL for the homepage doesn’t change so you don’t lose those links.
There are plenty of reasons why you’d want to delete your blog but gaining, maintaining, and improving your pagerank takes a lot of consistent effort. Before you start deleting take a hard look at what you’re doing. Is it really worth giving up all that pagerank? Is that domain name really that valuable? If you delete everything you’re going to have to work hard anyway to build it all back up again. Why not just put that effort into a new blog and then you’d have two sets with good pagerank for the same level of effort.