Things haven’t been the same since Henry Ford started the first production line. And what better place to put it into practice than using it for the content on your blog. If you have trouble coming up with a blog post every day, try setting up a production line.
On a production line, multiple products are completed, one step at a time. For example, if you need to produce 10 bottles of beer, you would set out 10 bottles, then fill the 10 bottles with beer, then put caps on all 10 bottles, and then put on the labels. Repeating one task, from the beginning of the line to the end, allows you to be more productive because you don’t have to keep switching your focus.
You need to create a high volume of blog posts and they have multiple steps, too. So it only makes sense that if you focus on one step at a time, like an assembly line, you’ll be able to write faster and your content will be of a higher quality.
So let’s say you want to write 5 blog posts a week so you can post once a day consistently. Here’s an outline of the steps to help you get started.
Monday: Come up with 5 ideas for your posts and then write 5 attention-grabbing titles.
Tuesday: Create an outline for each of your 5 posts. It’s not necessary fill in the details at this point. All you want to do is generate a list of the key points you want to cover in each post and put them in their proper order.
Wednesday: Draft 3 of your posts. Craft a great opening paragraph, fill in the details on your key points, and end with a closing paragraph and a call to action.
Thursday: Draft your 2 remaining posts today, just like you did on Wednesday.
Friday: Edit your posts, upload to your blog and take care of formatting like headings, category selection, images and tags. Then schedule each post to publish the following week, one for Monday, one for Tuesday, one for Wednesday, and so on.
Using a production line to create your content is especially beneficial when you’re writing a series of posts. Line up your titles one day and line up your key points the next and everything flows much more smoothly. Since you’re focused on that single task for the day, you’ll probably end up including much more value than you would have if you’d just focused on one complete article for the day.
Working ahead and scheduling your content allows you to plan a stronger internal linking structure, too, which helps with your SEO. You have time to look for relevant content deeper in your blog and you have time to analzye content gaps. Your content and your productivity increases simply because you’re under a lot less stress.
Creating high-quality content consistently is the most important thing you can do to increase traffic and subscriptions but it’s often the most difficult, too. There are so many other tasks you need to work on, especially when you’re blog starts getting some good traffic. Try using this production line concept and you’ll be creating better content, faster, and you’ll have time left over to work on growing your business.