There’s a big difference between publishing a post every day just so you can say you published something, and publishing a fresh, unique post that resonates with your readers. One you can do with your eyes closed, all day long, just by rehashing the same old stuff found all over the Web. The other takes a little more work sprinkled with a hefty dose of creativity. Which would your readers prefer?
Lack of creativity is one of the biggest causes of Blogger’s Block, that state where you can’t think of anything to blog about so you just sit there, staring at your monitor. Everything that comes to mind has already been done ad nauseum and you can’t come up with a new idea to save your soul.
Here are three characteristics creative people share that help them produce engaging content. Adopt them and your content will be consistently engaging, too.
Be Open To Connections
Creative people are more open-minded. That’s to say, they’re more able to see connections more easily than most. To make your content unique you need to be able to take the same basic information every other blog is posting and make it relevant for your readers. But that content doesn’t always have to come from a competing blog in your niche. It doesn’t even have to be relevant to your niche.
For example, here at Dukeo you’ll find several posts on celebrities in my “Learn Internet Marketing From…” series. None of these celebrities are actually involved in Internet Marketing but they all use marketing and audience engagement techniques that would be applicable on your blog. Would you normally connect the Black Eyed Peas with Internet Marketing? No. But if you’re open-minded and looking for connections so you can create unique content, you might.
While researching the link between creativity and mental illness, Charlotte Waddell, MSc, MD, CCFP, FRCPC, found that more than 75 percent of the creative people in her group responded better to positivity and humor than those who were exposed to negativity. The idea that a creative person must be steeped in doom, gloom and angst in order to create is about as far from the truth as you can get.
If you’re not excited about your topic, if you are, in fact, struggling because you chose the wrong topic, then this is why you have problems being creative consistently. You’re generally in a negative mood which makes it difficult to be creative.
Be Less Focused
It’s true that laser focus is necessary when you’re trying to achieve a goal or accomplish a task. But “focus” implies a direct connection between you and something specific, like zeroing in on a target. When you’re focused, you zero in on one solution.
As stated earlier, creating unique content often requires that you need to first make the connection between your reader and the content. In some cases that connection is easy to see. But in most, it’s like those weird optical illusion posters where you have to allow your eyes to un-focus before you can see the big picture.
Creative people have the ability to lessen their focus and open their mind to let in numerous possibilities and create numerous connections. In other words, they’re good at brainstorming.
It sounds like one of those sappy motivational posters, but if you want to get creative about your content consistently, you just need to put a smile on your face, stop and smell the roses, and imagine the possibilities.