Choosing Business Name 3 Smart Tips To Help You Brainstorming

Dukeo » Business & Career » choosing business name
Business & Career3 min read

Sometimes, it can feel like the hardest part of developing your business idea is figuring out what to name it!

After all, how can you condense everything that makes your business special into just one or two words?

Worse yet, what if you like the name when you pick it, but you start to have doubts once you’ve invested in hundreds or thousands of dollars of branding and marketing materials?

To minimize the pain of trying to choose the right business name, many entrepreneurs turn to a business name generator which can provide you with thousands of unique names to consider.

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These tools will help you come up with great ideas, but the final decision is still up to you. Read on to learn the best tips and tricks for choosing from a list of potential names.

Plan Ahead With Keyword Research

Business name generators uses keywords that you provide combined with market segment information to create a list of options for you, so you can shape the process by choosing words related to the imagery and emotional associations you plan to evoke with your brand.

For instance, if you’re starting a business to sell your handmade dog toys, you might use terms like “boutique”, “handcrafted”, or “artisan” along with the phrase “dog toys” to generate names that convey the distinctive attributes of your business model.

You can research the best keywords for your brand ahead of time by making a list of competitors’ names and learning about the trademark research process if you plan to reserve rights to your name legally.

Test Your Options in Several Ways

With a long list of good ideas, you might start to feel like any option would work. There’s more than one right answer, but you can narrow the field with several different processes. Try these ideas:

  • Say it out loud: A short name with rhyming and alliteration will help your brand go further than a name that’s a mouthful for customers.
  • Pair your brand name and domain name: .com isn’t the only extension in the game. Leading brands now use premium domain extensions like .tech or .store, which can reinforce your brand’s identity and credibility, particularly if they work well with your company’s name.
  • Consider your brand’s future: In the “handmade dog toys” example, you might want to avoid using names that lean too heavily on the word “toys” or other merchandise subcategories if you think you might expand into other areas like food, leashes, or clothing.

How you create your shortlist depends on your vision for your business, but you should never pick a name without comparing it to competitors in your industry and, if possible, testing it with focus groups of ideal customers to gauge their responses.

Look Ahead to Branding and Design

Once you settle on a name for your business, it’s time to start thinking about how you’ll use visual branding to create your company’s design aesthetic.

Don’t worry if you don’t have much background with graphic design; there are more tools than ever available to help you build a professional-looking identity brand identity.

You can start with a logo generator that can be free if you also use a business name generator to select a premium domain, and then start developing your website with a simple drag-and-drop editor like Wix, Squarespace, or Shopify.

The site builder that’s best for you depends on what type of business you plan to start, so take your time learning about all your options.

Launching a business is a challenging task with several moving parts, so there’s no need to spend more time than you have to on choosing a name.

Using a name generator and your knowledge of the market you plan to enter will let you come up with a name for your brand that’s both effective and creative.


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