When it comes to email marketing you’re not going to make a penny without a list. You’ll hear people saying “the money’s in the list”, and they’re absolutely right. In order to have a successful sideline in email marketing you need to capture people’s email addresses and have them subscribe to your list.
Of course one of the most important things that you need to consider is the location of your email capture form on your website.
Where can you find email capture forms?
Here are some common places you’ll see email capture forms on website:
- In the sidebar/widget area
- In the footer
- A pop-up
- An exit pop-up
- In a box nestled in content directly above the fold
These are all common positions for email marketing capture forms to be situated. The thing to remember is that what works well on one site, won’t necessarily work well on yours.
As a site owner and an email marketer it’s up to you to split test the location of your email capture form in order to ensure that you’re getting the highest percentage of signups possible.
Remember, the more people on your list, the more money you’ll be able to make from it – so it really is within your interests to get as many people as possible signing up.
Typically capture forms are best situated above the fold – that way people who won’t bother scrolling down on your site will see them too. Capture forms generally don’t work particularly well when nestled away in a footer – capture forms that are prominent and eye catching tend to achieve the highest percentage of signups.
Catch people’s attention
You need to ensure that your capture form catches people’s attention. A lot of capture forms become almost like “white noise” to visitors, because so many sites have them on. It’s your task to make the capture form scream out to them – and to make them want to sign up to it, too.
As well as the location of your email capture form, you should be mindful of other variables that determine just how effective it is when it comes to signups, these include:
- The color
- The size
- The incentive
The color and size are pretty self explanatory. Use bright colors and people are more likely to notice is. Use a big box, and people are also more likely to use it. The “incentive” however can trip people up. The word incentive refers to what you’re giving away to the person who signs up.
People often won’t just sign up to your email list for the fun of it – they usually need some kind of free gift – perhaps an eBook, or a video series. These are all things that need experimenting with, and need to be split tested, until you find the winning combination.
There is no “one size fits all” location for capture boxes – every single site is different. Take the time to split test your capture box location until you reach an optimum amount of signups.