Capture Form Placement Find The Best Location for Your Form

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Capture Form Placement: Find The Best Location for Your Form

When it comes to email marketing you’re not going to make a penny without a list. You’ll hear people saying “the money’s in the list”, and they’re absolutely right. In order to have a successful sideline in email marketing you need to capture people’s email addresses and have them subscribe to your list.

Of course one of the most important things that you need to consider is the location of your email capture form on your website.

Where can you find email capture forms?

Here are some common places you’ll see email capture forms on website:

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  • In the sidebar/widget area
  • In the footer
  • A pop-up
  • An exit pop-up
  • In a box nestled in content directly above the fold

These are all common positions for email marketing capture forms to be situated. The thing to remember is that what works well on one site, won’t necessarily work well on yours.

As a site owner and an email marketer it’s up to you to split test the location of your email capture form in order to ensure that you’re getting the highest percentage of signups possible.

Remember, the more people on your list, the more money you’ll be able to make from it – so it really is within your interests to get as many people as possible signing up.

Typically capture forms are best situated above the fold – that way people who won’t bother scrolling down on your site will see them too. Capture forms generally don’t work particularly well when nestled away in a footer – capture forms that are prominent and eye catching tend to achieve the highest percentage of signups.

Catch people’s attention

You need to ensure that your capture form catches people’s attention. A lot of capture forms become almost like “white noise” to visitors, because so many sites have them on. It’s your task to make the capture form scream out to them – and to make them want to sign up to it, too.

As well as the location of your email capture form, you should be mindful of other variables that determine just how effective it is when it comes to signups, these include:

  • The color
  • The size
  • The incentive

The color and size are pretty self explanatory. Use bright colors and people are more likely to notice is. Use a big box, and people are also more likely to use it. The “incentive” however can trip people up. The word incentive refers to what you’re giving away to the person who signs up.

People often won’t just sign up to your email list for the fun of it – they usually need some kind of free gift – perhaps an eBook, or a video series. These are all things that need experimenting with, and need to be split tested, until you find the winning combination.

There is no “one size fits all” location for capture boxes – every single site is different. Take the time to split test your capture box location until you reach an optimum amount of signups.


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  1. Jorgen Poulsen

    Hi Steven,

    nice article but I find the pop-up (within seconds) extremely annoying. By the time it pops up no one would have had a chance to read anything so how can they possibly know if they want to sign up or not?

    Really make no sense to me.


    1. Steven

      This is where the “free gift” comes in… If your traffic is targeted well enough and you know what type of information your readers are looking for, you can put together a free report or a guide that will be enticing enough for your readers to signup.

    2. Jorgen Poulsen

      Not if they leave because they get so annoyed about a pop up after a few seconds. Why not give them some time to get acquainted with your content before your present your CTA?

      I for one left straight away and still haven’t read any of your content.

    3. Steven

      Well, you left straight away, yet you posted 2 comments… So apparently it didn’t completely turn you down ;)

  2. Jorgen Poulsen

    I left a comment to be nice – the second comment was a response. It has completely turned me off as I still haven’t read a single word on this site except for your answers.

    Maybe you should consider this feedback in a constructive manner. I have told you it’s annoying and off-putting. If your goal is to get your visitors to read your content then this is not the way to do it.

    1. Steven

      Thank you for your comment Jorgen. I always appreciate reading the thoughts of Dukeo’s readers.

  3. Jorgen Poulsen

    You’re welcome Steven.

    I guess my question is are you going to remove the annoying pop up or wait a bit longer before it pops up so that your readers have a chance to get acquainted with your content before you ask them to sign up?

    1. Steven

      My reply will be the same as it’s always been: As much as I value my reader’s comments, I’m not going to take a business decision based on the feedback of a single person. It’s impossible to make everyone happy anyway.

      I take my decisions based on numbers and data, and so should everyone who is serious about blogging as a business.

      I’ve split-tested my traffic with and without the popup. The popup increases a lot my newsletter’s signup rate and doesn’t really change my bounce rate, so I won’t remove the popup.

  4. Abhishek

    Hello Stephen i am regular reader of your posts and i love them, i see so many courses on link building these days all of which teach the same ethics teaching you solo ads and stuff but in reality people don’t know that a list can be built using free methods too.I have build a list of 6k people in a weeks time and what angers me is the fact that these people want to make money selling CRAP that is of no value and is probably found all over the inter for free.

    1. Steven

      sorry but I have trouble believing that you built a 6K email list in only a week, for free. The only way you could achieve this is by already having boatloads of traffic in the first place.

  5. Ian Eberle

    I refuse to use pop ups on my site because I personally close them out without even reading them. I’m not going to subscribe to a website if I haven’t even read the content yet, so that just doesn’t make sense.

    I keep an opt-in form in the sidebar at the top of my site and another underneath each post just before the comments.

    1. Steven

      Thanks for your comment Ian.

      Regarding the complete denial of popup forms, did you try to do a split-test to actually measure the consequences on your signup rate or did you just take this decision out of the blue?

      I completely understand why some people refuse to put popup signup forms on their site, however, for a data point of view, it makes a huge difference to my signup rate, so I’m certainly not going to drop it.

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