Business Scaling Making Money Online is About Getting Big

Dukeo » General » business scaling
8 responsesGeneral2 min read

Are you here today because you heard that making money online was easy? That all you had to do was set up a blog and the money would start rolling in? Disillusioned because nobody seems to be clicking on all those ads you’ve got plastered all over your blog? Well, listen up. Before you can make big money online you have to have a big blog. And to do that, you have to lose the ads.

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Now, you’re probably thinking, “Hey! Those big-name bloggers have ads on their sites. If I want to be rich like them, I need to have ads, too.” But that’s where you’re wrong. You’re doing your blog more harm than good with all those ads all over the place.

Those big-name bloggers you’re talking about started blogging years ago, when it was much easier to grab traffic because there was much less competition. They already have a big audience because they’ve been working at it for years, cranking out the content and doing the work to show their readers that they’re the authority in their niche.

You, on the other hand, are a newbie. Even if you’re lucky enough to have 1,000 visitors a day, you’re not coming anywhere close to their traffic numbers and you still have a long way to go to prove you’re an authority in your niche. Because you’re a new blogger and because you have no reputation yet, most of your readers are going to take your opinion with a grain of salt. Which means they’re not just going to take your word for it and click on your ads because they don’t trust or respect you yet. It’s like the commercial says: You have to earn it.

Now, loading up your blog with a bunch of distracting, irrelevant ads might bring in a few dollars a month, but more often than not it’s just going to make your blog look cluttered and spammy – and drive away your visitors. Not to mention the fact that most of the items you’re promoting aren’t interesting to your visitors because you haven’t really learned how to target your traffic yet.

The handwriting is on the wall: After a few months of blogging you’re going to get discouraged because you’re not seeing those dollar signs everybody promised. But here’s how you can turn this thing around:

Get rid of the ads. Nobody’s clicking on them anyway. Get rid of the Adsense and Konterra, and all the banners and links. Now, focus on delivering quality content.

It takes time to develop a following and it takes time to learn what your visitors are looking for. Whether you have one ad or 100 on your blog, if it’s not what your readers are looking for they’re not going to buy. And even if it is, if they don’t know you and trust you they’re not going to buy it from you.

When you do start bringing in steady traffic in large numbers, then go ahead and put one or two ads on your blog. But keep in mind: It takes a big blog to make big bucks. On average, less than 10% of your visitors will convert into paying customers. That means if you’re getting 100 visitors a day, less than one person each day will click your ad. So you can see it’s a numbers game and the only way to win is to get the traffic first and keep them coming back for more.


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  1. Patrick Allmond

    I definitely agree on getting big. The part about building a following on any platform is that eventually the growth becomes organic. Like a virus. But it takes awhile to get to that point. Social media helps. But it is not the magic people that people claim it is. It take social media + good content + lead capture + lead nurturing to make it all happen.

    P.S. It seems the message about getting big and getting ads on your blog is disconnected. This info was good enough for two blog posts :)

    1. Steven

      You’re absolutely right Patrick! For most people, reaching the tipping point when your growth start to snowball is very hard.

  2. Matt Weaver

    This is exactly what I’m doing with my own site. One of my first commandments was that my pages would never see an ad. My own content is what I want to sell. I’m glad to know that an expert agrees.

    1. Steven

      As said in previous comment, the message about ads and abut getting big might sound unrelated, but actually they are not… Because pasting ads wherever you can on your blog will just show that you are after the quick bucks, and you are not in it to provide value for your readers.

    2. Patrick Allmond

      Why can’t you add value and have ads on your site? On both of my sites I add regular valuable content. I also have a 2×3 ad section of services that I use and recommend. And I plan to put my own ads to my own stuff in the mix.

    3. Steven

      I’m not saying that you can’t add value and have ads. I’m talking about how people will perceive you if you do it, and how having ads will have consequences on your blog’s growth.

  3. Redact

    You are absolutely correct

    1. Steven

      Thanks for validating!

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