Building Authority A Crash Course To Build Your Own Authority In 4 Moves

Dukeo » Blogging » building authority
6 responsesBlogging3 min read

You’ve probably read a lot about how it’s important to be an expert or an authority in your niche, like it’s some kind of prerequisite if you want to be a blogger. That “prerequisite” intimidates some bloggers. They think they don’t have enough expertise or knowledge to present themselves as an authority figure and this lack of confidence has a negative affect on their blog. But I’ll share a little secret…

You don’t have to be an authority on anything to start a blog. You can build it as you go.

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At least once during all the years you attended school you probably had a teacher who was fresh out of college. He (or she) was young and inexperienced, and just a few days earlier he’d been a student himself. But he was passionate about teaching and he had the courage to enter the classroom that first day and take control of the class. He may have made a few mistakes along the way but he soon hit his stride and engaged your mind. You looked up to him as an authority figure and you learned something that year.

You probably also had a teacher or two who was unhappy with his teaching position for some reason or was forced to teach a particular class even though he had no real interest in the subject. In these classes you probably paid less attention. You may have even acted up during class, and you really didn’t learn much at all because that disinterested teacher never engaged your imagination.

You can probably see where I’m going with this. When you’re blogging, it’s not your expertise that matters. It doesn’t even matter if people view you as an ultimate authority figure. What matters is that you’re passionate about your topic so you can infuse your readers with the passion for learning, and that you’re courageous enough to step up and lead. All that other stuff will come with time as long as you’re willing to continue learning.

Here are four steps to help build your blogging authority.

Step #1: Be passionate about your blog and your topic

Blogging sounds like the ultimate career but it’s not for everybody. If you’re not passionate about blogging you’re going to be just like that unhappy teacher. Being passionate about your topic helps, too, but at the very least you should choose a topic that will hold your interest for the long haul. Otherwise you’ll be stuck and grumpy, like that disinterested teacher.

Step #2: Blog with authority

That new teacher that mesmerized you in eighth grade didn’t know beans about the practical aspects of teaching. He did, however, have passion and courage and he new if he didn’t assume an authoritative stance – regardless of his level of expertise – his students would eat him alive. If you’re passionate about your topic you probably already know more about it than most of your readers. Don’t be a wishy-washy blogger. Step up and take charge.

Step #3: Speak from experience

Use personal anecdotes and stories to let your readers know that you’ve actually experienced the things you’re talking about so they’ll know you didn’t just fall of the turnip truck yesterday. This helps build your credibility and it also makes your blog more personal and engaging for your readers.

Step #4: Do it yourself, first

Don’t tell your readers how to do something unless you’ve actually done it yourself. If they really need this information then here’s where you need to step up and learn it yourself, first, before you try to teach it to others.

You’ll have learning situations like this pop up all the time while you’re blogging and that’s how you build your expertise – you learn as you go. And passing this new knowledge on to your readers helps build your authority. So as long as you’re passionate about your blog and you’re willing to continue learning while you blog, you’ll just automatically continue to build your authority.

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  1. Stacey

    Thank you for such a positive post! I’ve been blogging for a while about run of the mill, personal stuff, however have recently branched out into something that needs a bit more authority. It’s scary – especially if you’re learning as you go. Knowing that it’s okay to go about things this way, is extremely reassuring!

    1. Steven

      Thanks a lot for your comment Stacey!

      I know what you mean… Getting into a new niche can be a little intimidating at first.

      As long as you take things step by step, I’m sure you’ll be fine and you’ll be able to build up your authority.

  2. Walter Paul Bebirian

    yep – this is really great advice – no one came out of the womb an expert or even able to do much of anything – all is part of the learning process and learning by doing is always a recommendation that I would make to anyone no matter what they are doing –


    1. Steven

      Absolutely Walter Paul!

      You see so many people who try to learn everything they can before even starting to do anything, then they get paralyzed because they don’t know where to start with all their recently-acquired knowledge.

  3. Steve Macdonald

    Great advise Steven! Reputation Management is really hard but is doable. With proper skills, knowledge and hard work we can all go a very long way! There are a lot of excellent reasons to believe that we can be that credible, trusted expert that confidently leads our target readers to a successful fulfillment of their needs.

    1. Steven

      Thanks for stopping by Steve. As said previously, there is not a single expert who started as an expert in his field. As anyone else, he had to start somewhere and learn his way to the top. It can be scary to some, but I find it to be an extremely exciting opportunity.

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