There are probably almost as many “Make Money Blogging” blogs as there are bloggers and most of them spout the same, tired spiel: “Blogging is easy! Anybody can do it. You just need to take action TODAY!” Well, they’re wrong. Don’t buy into it. Here are six ugly truths about blogging they don’t want you to know. Because if you did, you might not buy their products.
Not Everybody Makes Money Blogging
Blogging is just like any other business and saying that anybody can make money blogging is just ridiculous. That’s like saying anybody can make money if they open a restaurant or an auto repair shop or beauty salon. If you’re not interested in those professions and you don’t have the skills, then it’s highly unlikely that you’d be a success.
Yes, drive and motivation have a lot to do with whether or not you’ll succeed in any business, but let’s face it, if everybody really could make money blogging, don’t you think everybody would be doing it by now?
Blogging Is Not Easy
This is another myth they’d love for you to believe. Blogging is not easy. Oh, sure, it’s easy if you’re just running a personal blog where you share recipes or pictures of your vacation. If you have no thoughts of turning it into an income-producing business it’s very easy. Probably one of these easiest things you can do.
But, you’re going to need to learn a whole new set of skills, from blog set up to writing to marketing and promotion. People spend years in college and thousands of dollars to learn some of these skills, so it’s a safe bet it’s not something you can just learn by osmosis. Again, if blogging were that easy, everybody would be doing it.
Just Being Yourself Isn’t Good Enough
And then they tell you that the best way to make money with your blog is to “just be yourself.” In a way, that’s true. It’s difficult to pretend to be something you’re not, especially when you consider you’re going to be running this blog for a very long time. However, some bloggers take this statement literally and you really can’t. Eventually you’re going to be asking people to trust you enough to part with their money. You’re going to have to learn how to present yourself as an expert and a professional.
Blogging Is Not A Sustainable Business Model
There are people out there who make darn good money with their blogs. However, I can’t think of one A-list blogger who only has one blog and makes his six- or seven-figure income strictly from AdSense or affiliate ads. It’s just not possible. In order to build a sustainable, long-term business you’re going to have to carve out your own niche on the Internet and that involves creating your own products or services and building your own brand.
Practice Doesn’t Always Make Perfect
I suck at trigonometry. I’ve studied and studied, and there’s just no getting around it. No matter how much I try, I’ll just never understand it. So, no, practice does NOT always make perfect.
There are plenty of examples of bloggers who started out as horrible writers who’ve practiced and practiced and now they write like award-winning authors. But there are just as many examples of bloggers who will never be able to write an engaging blog post no matter how many times they try.
You Can’t Always “Stick To One Path”
Another popular myth that rears it’s ugly head from time to time is the idea that you’ll be successful if you’d only choose one marketing method and stick to it. Again, if it were that easy, everyone would be doing it. Technology changes from day to day and in order to compete you need to be able to adapt. Aside from that, what if you “choose a path” that you just can’t follow because you don’t have the skills, or the ability to learn those skills? What if you’re following that path and you realize it’s just not for you? Trust me – I’ve seen plenty of those marketing methods that seemed pretty shady to me.
Revealing these ugly truths about blogging might seem pretty harsh, but it’s really for your own good. Starting any type of a business is a risk. And, while I think blogging has the least risk of any business I’ve seen, you still deserve to know the truth so you can make an informed decision.