Blogging can be scary, frustrating, complicated, and confusing, but it can also be one of the most rewarding things you’ll ever do. And what does “rewarding” mean? It means you get something in exchange for your efforts. What can you “get” out of blogging, you ask? Here are five lessons I’ve learned about surviving the ups-and-downs of blogging that have changed my way of looking at life.
That Which Doesn’t Kill Us Only Makes Us Stronger
Almost every step in blogging requires that you learn something new or take another risk. If you’ve never been comfortable writing, you’ll need to conquer that fear. If you’ve never been comfortable promoting, you’ll need to get over that, too. You’re going to have to get over your fear of “messing up your blog” and learn some html. You’ll need to get over your fear of those successful bloggers out there and start joining their networks.
Once you “get” over each of your fears and conquer it, you’ve gained new knowledge you can use to help grow your business, and you’ve also given yourself a little more self confidence. You did it and you survived – and you and your business are both stronger for it.
No Mistake Is Irreversible
If you’re a perfectionist you’re quickly going to learn that your insistence on perfection is only going to hold you back. There’s so much you need to learn to be success online. Nothing you do to your blog is irreversible, so don’t just stand there waiting for perfection. You can always go back and change things but you always need to keep moving forward.
Slow And Steady Wins The Race
It’s not about huge amounts of traffic, it’s about the quality of the traffic you attract. You’ll actually work harder then you have to if you’re trying to drag in everyone from all corners of the Web at the same time. Focus on one corner of the market until you’ve conquered it, and then go after the next.
Life’s A Journey, Not A Destination
There’s always going to be something new to learn so don’t ever assume you can just sit back and relax and set your blog on autopilot for the rest of your life. There are no carved-in-stone KPIs that indicate your blog will be a lasting success so you can’t stop just because you’ve reached 1,000 subscribers or your blog is finally consistently generating $1,000 a month. The Internet and technology are both constantly changing, and your business will always need to adapt to those changes.
Time Equals Money
The most important blogging lesson I’ve learned is that my time is valuable. To be successful you need to look at your time as if you were still punching a time clock. How many hours a week can you devote to your blog and how much money do you need to make per hour to make it worth your time? If you’re not making what you need to make then you’re basically wasting your time.