The guides all tell you that anybody, regardless of skill, knowledge or experience, can build a successful blog, but I think they’re stretching the truth a bit.
I think you need these five requirements before you even start thinking about it.
You have to be willing to put in the time
You might blog for six months before you make your first ten bucks, and it might be another year before you start seeing a steady run of 20 bucks a month. No successful blogger ever reached that six-figure income level over night. Most blogged for at least three years before they could even quit their jobs.
And there’s more. If you’re only planning to put in two hours a day, three or four days a week, it’s going to take you even longer to be successful – if it ever happens at all. You must be willing to put in the time – for a long time – if you want to make the money.
You have to be willing to do the grunt work
Marketing your blog is sometimes pure torture but the idea that “If you build it they will come” is poppycock. There’s a new blog built every second. That means there are billions of blogs on the Web, too many for someone to “find” you. You have to go find your audience, and that means joining social networks, commenting on blogs, guest blogging and content marketing, keyword research and dozens of other mundane tasks.
You have to be interesting
That’s not to say you have to be a comedy writer or an award-winning author but you do need to develop a writing style that engages your readers. You also have to be able to identify the needs of your specific audience and be unique in your presentation. There are dozens of blogs in every niche and you’re all competing for attention. If your readers wanted “just the facts” they could visit those other blogs. But they’ll come to you if you make your content interesting. Why is that information relevant to your readers?
You have to realize it’s not about you
You have to realize from the very beginning that nobody visits your blog to make you happy. They don’t go to Joe Blow’s blog because they want to make sure Joe Blow makes money. People visit blogs for their own selfish needs – They want answer to their own questions. When you meet those needs they’re happy, but if you don’t they’re going to go somewhere else.
In the grand scheme of things they really don’t care about you at all. It’s nothing personal. Once you finally realize that your readers are selfish you’ll stop worrying about whether or not they like you and you’ll start focusing on giving them what they want. And that’s when you’ll finally start getting what YOU want.
You have to be able to focus
You have to be willing to turn of the TV, hide your phone, shut down the games and close the door – for hours and hours every day. You have to focus on educating yourself because the more you know the stronger your business will be. You have to focus on analyzing your stats. In short, you have to focus everything it takes to build a business. You have to be willing to give your blog your complete, undivided attention.