How many times have you read a blog post and thought, “Wow! I wish I could write like that.” Even if it’s a brand new blog and you’ve never heard of the blogger you just know that someday that blogger’s going to be famous simply because his writing is so spectacular.
Bloggers like that make it all look so easy. Here you are, struggling for hours just to get one good paragraph down and these guys are cranking out remarkable content without even breaking a sweat. While it’s true that some people are just born with a silver pen in their fist, most good writers will tell you that it’s a skill they’ve acquired over time.
There’s an old saying that everybody has a book inside bit it doesn’t mean that everyone can automatically just sit down and write it. Nor does it say that anyone would want to read it if they did. There’s a reason colleges and universities have writing programs – so people who feel compelled to write can learn how to do it in such a way that it will engage the reader.
And that’s what blogging is all about – creating compelling content that engages your reader. If you weren’t born with this skill – and most bloggers weren’t – then don’t beat yourself up about it. You don’t have to be born with a skill for writing, you can develop it. It just takes time, patience, and a lot of practice.
Try Changing Your Writing Style
If you always write straight, informational articles, try writing an opinion article. For example, if you wrote a post yesterday telling your readers the facts about the nutritional value of organic carrots, today you could write an opinion article telling your readers why you think organic carrots are over rated. Perhaps their minimal nutritive benefits aren’t worth the hefty price tag.
If you always write evergreen content, write something timely. If you always write essay-type articles, create a killer list post. And if you really want to make an impression on your readers, write a controversial post.
Try Changing Your Writing Voice
If you’ve spent all of your time writing newsworthy content then you’ll see just how different it is to switch over and start writing in the first person. When you start using words like “I” and “You” and use a little story-telling in your blog posts you make a much stronger connection with your reader. Many beginning bloggers have a hard time doing this though.
There’s a big difference between telling your readers “The best email service provider is Aweber” and “I think you should use Aweber because…”
In the second statement, when you use “I” and “You” you’re putting yourself out there. You’re telling your readers what YOU think, and giving them advice. If they follow it and fail, then they’re going to blame you, and many new bloggers are afraid to take this risk.
But if you’ve done the research before you make that recommendation and you’re being honest, then your readers will be successful, and that’s what makes your content engaging and keeps those readers coming back.
Good writing takes practice. Your first controversial article might not be a hit, your first list post might be a real dud and the first time you try to use humor you might flop. But you don’t have to be born with the writing gene. It’s something that can be developed over time with practice.