The first step in developing a sound blogging strategy is to define your mission.
It sounds a little like planning a battle, doesn’t it, or like something Tom Cruise would say just before he takes on the bad buys.
But it’s not as complicated or as sinister as it sounds.
Your mission, should you choose to accept it, is to learn how to define your blog.
What is a Mission Statement?
In Marketing classes, one of the first things you always focus on is mission statements. What are they? Why are they important? And how do you identify yours? So let’s start with the first question.
A mission statement answers the question: Why does your business exist? Or in this case, it would be : Why does your blog exist?
Why is a Missions Statement Important?
Defining your mission helps you focus on your goals so you can develop an effective business and marketing plan. Understanding the reason (or reasons) why you’re blogging will then help you determine the best plan to achieve your goals.
The Internet is littered with abandoned blogs, and the biggest reason those blogs all failed is because the blogger failed to identify why he was blogging. There are zillions of paths to success on the Internet. Understanding why you’re blogging will help narrow your focus.
How Do You Identify Your Mission Statement?
First, it’s important to understand that there is no right or wrong reason for building a blog, and every blogger has a different viewpoint. Another blogger may think your reason for blogging is ridiculous, selfish or arrogant, but the only opinion that matters is yours.
Why are you blogging? What is it that you hope to achieve? More important, what would make you happy? That’s a very important question. Most people think they’d be happy if they earned a certain amount of money, but it’s not the money that makes you happy, it’s what you’re able to do it.
Here are some sample blogging missions to help get the wheels turning.
- I’m blogging so I can quit my job.
- I’m blogging because I find it relaxing.
- I’m blogging because I want to keep an online journal.
- I’m blogging because I want to find a husband/wife.
- I’m blogging because I want to make a name for myself.
- I’m blogging because I want to help people.
- I’m blogging as a creative outlet.
- I’m blogging because it’s fun.
- I’m blogging so I can meet people from all over the world.
- I’m blogging because I want to secure my family’s future happiness.
As you can see, there any number of reasons people blog.
And these are just the tip of the iceberg.
But before we go any further, it’s important to identify why you’re building a blog.
What is your motivation?