Creating a strategy is like drawing a map. In order to get to Point B you have to identify Point A, your starting point, and then plot a course.
But first, you must be able to clearly see where you are now and where you want to be in the future. Yes, a straight line is always the shortest distance between two points, but you’ve already analyzed your issues, you know you’re going to have obstacles that will require you to make adjustments in your strategy.
What major changes will you need to make to achieve your goals?
Let’s wave goodbye to our Olympic athlete now and start talking in blogging terms, and let’s say your vision of the future is to build a better blog so you can earn enough money to quit your job.
Your goal is to earn $5,000 a month and you want to reach that goal in three years. It would make you even happier if your blog had something to do with politics because it’s always been your lifelong dream to be the next Woodward or Bernstein.
Along the way, you’re willing to do whatever it takes as long as it’s family-friendly, it doesn’t harm anyone in anyway, and it’s not illegal, which is a pretty tall order when you’re blogging about politics. We all know it’s a very controversial topic. But it’s important to set these boundaries at the beginning so you can plan your strategy.
You’ll find that there are thousands of bloggers in the politics niche. In order to stand out from the crowd you’re going to need to develop a Unique Selling Perspective, which I’ll go into in greater detail later. But for now, what you need to remember is this: By setting your boundaries now, and analyzing your strengths and weaknesses, you’ll have a better idea of what you need to do – and what you’re willing to do – to make your blog unique.
The more time you spend on these questions, and the more brutally honest your are, the stronger the foundation you’ll build for your blog. After that, you’ll be able to define your blogging action plan.